Reputation www commatters org Reputation Call it brand

Reputation www. com-matters. org

Reputation Call it brand equity, issue expertise, or reputation. It is the sum of earned and perceived credibility an organization holds around a set of issues. § Your reputation is shaped and grown by the choices you make over time. § The ultimate goal is to make communication decisions that are clearly aligned to your mission and consistent over time. § Clarity and consistency are key, and knowing when to say no plays a big role, too. www. com-matters. org

Reputation 86% Percentage of survey respondents who agree that when foundations communicate about an issue it helps their grantees work more boldly. www. com-matters. org

Reputation 49% Percentage of survey respondents who feel that communications always or often helps to ensure that “progress made in program areas ‘sticks’ and leads to lasting change. ” www. com-matters. org

Reputation 75% Percentage of survey respondents who agree that “without effective communications we could not raise the support we need (such as funding, partners, and good will). ” www. com-matters. org

Reputation 68% Percentage of Fortune 500 CEOs who have absolutely no presence on social media. www. com-matters. org

Reputation “ “If we don’t tell our own story, someone else will, and they will get it wrong. ” COMMUNICATION LEADER Private Foundation www. com-matters. org

Reputation “ “When our president and CEO was hired, she visited foundations of a similar asset size to find out, ‘If you could do it all over again, what would you do differently? ’ The consistent message was, ‘Get communication right from the get-go. Tell your own story lest someone else tell it for you. ’” COMMUNICATION LEADER Private Foundation www. com-matters. org

Reputation “ “We communicate because we want to get others excited about the work we are doing. We want public sector players to take notice, and we want to be seen as thought leaders in our issue areas. ” EXECUTIVE LEADER Private Foundation www. com-matters. org

Reputation How do you earn your reputation? www. com-matters. org

Reputation What factors impact your reputation? www. com-matters. org

Reputation Who are the most important audiences to determine what your reputation is? www. com-matters. org