Reputation Management SR Alignment ACCL GGC Jan 2012

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Reputation Management & SR Alignment ACCL GGC, Jan. 2012 1

Reputation Management & SR Alignment ACCL GGC, Jan. 2012 1

Amway China • • • USD 4 B Sales 100% Awareness 86% Favorability Top

Amway China • • • USD 4 B Sales 100% Awareness 86% Favorability Top 100 Foreign-invested Enterprises Most Responsible Corporation Most Influential Multinational Companies • Top 100 Tax Payers • …… 2

Amway China 4, 900 awards • • • China Charity Award China Exemplary Unit

Amway China 4, 900 awards • • • China Charity Award China Exemplary Unit for Food Safety Best Practice Award Exemplary HR Management Enterprise …… 3

Leading DS in Favorability 86% 73% 91% 90% 86% DS Amway 2011 Reputation Research

Leading DS in Favorability 86% 73% 91% 90% 86% DS Amway 2011 Reputation Research Avon Mary. Kay Perfect Surrider Overall 76% SR Business Opportunity Nanfang Herbalife Nu Skin Company Product 2011 Favorability Research 4

SR Image Dedicated to work Poor after-sale service Understand Customers’ needs Irresponsive to Customers’

SR Image Dedicated to work Poor after-sale service Understand Customers’ needs Irresponsive to Customers’ problems Good product knowledge Inappropriate selling practices Good communication skills Neglect customers feeling when selling - 2009 SR Image Research 5

SR Image Government: • • Huge sales force Overemphasis on wealth Fanatical meeting atmosphere

SR Image Government: • • Huge sales force Overemphasis on wealth Fanatical meeting atmosphere Exaggerated claim on income and product efficacy Media: • Cultist • Pushy and aggressive • Exaggerated claim on income & products efficacy 6

"Hooligans? " 7

"Hooligans? " 7

An organized force of threat? 8

An organized force of threat? 8

A constructive force? 9

A constructive force? 9

Concerted Efforts To Build SR Image Media Campaign Training BBO CSR 10

Concerted Efforts To Build SR Image Media Campaign Training BBO CSR 10

• Compulsory training for move up pins • Optional training • 10 Million

• Compulsory training for move up pins • Optional training • 10 Million SR counts trained since 2004 11

• 65, 270 registered volunteers (mainly SRs) • Over 1. 4 M volunteers

• 65, 270 registered volunteers (mainly SRs) • Over 1. 4 M volunteers hours Shanghai Special Olympics 2005 - 2007 Beijing Olympic Games 2008 Shanghai World Expo 2011 Guangzhou Asian Games 2011 12

Ethics Pledge 8 • 3, 600+ SR Terminated 7 • 141 Emeralds Not Recognized

Ethics Pledge 8 • 3, 600+ SR Terminated 7 • 141 Emeralds Not Recognized 6 5 4 3 2 1 Ethics Training for 15% Termination 6 -36 months suspension + no income 3 months suspension + no income 2 months suspension + no income 1 month suspension + deduct 1/2 income 1 month suspension Warning Rule Enforcement 13

Media Campaign Amagram TVC Newspaper DVD 14

Media Campaign Amagram TVC Newspaper DVD 14

Challenges • More critical media • New social media • Ongoing online attack against

Challenges • More critical media • New social media • Ongoing online attack against Amway (www. fananli. com) • SR misbehaviors 15

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Reputation Management Reputation entails two main components namelyReputation Management Reputation entails two main components namely
Standard 7 Alignment Utah Model Alignment Vertical AlignmentStandard 7 Alignment Utah Model Alignment Vertical Alignment
Alignment Most alignment programs create an alignment thatAlignment Most alignment programs create an alignment that
LCLSII cryomodule alignment LCLSII cryomodule alignment Topics AlignmentLCLSII cryomodule alignment LCLSII cryomodule alignment Topics Alignment
Ontology Alignment Ontology Alignment n n Ontology alignmentOntology Alignment Ontology Alignment n n Ontology alignment
Alignment Most alignment programs create an alignment thatAlignment Most alignment programs create an alignment that
Ontology Alignment Ontology Alignment n n Ontology alignmentOntology Alignment Ontology Alignment n n Ontology alignment
Multiple Sequence Alignment Multiple Alignment versus Pairwise AlignmentMultiple Sequence Alignment Multiple Alignment versus Pairwise Alignment
Pairwise sequence Alignment Types of Alignment Global alignmentPairwise sequence Alignment Types of Alignment Global alignment
A Subquadratic Sequence Alignment Algorithm Global alignment AlignmentA Subquadratic Sequence Alignment Algorithm Global alignment Alignment
Online Reputation Checklist Online Reputation Checklist Check yourOnline Reputation Checklist Online Reputation Checklist Check your
Reputation www commatters org Reputation Call it brandReputation www commatters org Reputation Call it brand
Reputation Institute High level Reputation trends Dutch insurersReputation Institute High level Reputation trends Dutch insurers
IP REPUTATION DOMAIN HOW YOUR REPUTATION IMPACTS YOURIP REPUTATION DOMAIN HOW YOUR REPUTATION IMPACTS YOUR
REPUTATION MATTERS Building Sustaining and CrisisProofing Reputation andREPUTATION MATTERS Building Sustaining and CrisisProofing Reputation and