Repurpose and Reuse Your Content Tricks and Tips
- Slides: 21
Repurpose and Reuse Your Content Tricks and Tips for a Winning Strategy PRESENTED BY CAROL FLAGG ANSWERS MEDIA NETWORK
About Us Answers Media Company LLC owns and operates Answers Media Network, a series of topic-driven websites and multi -media channels dedicated to covering current issues and Federal initiatives driving change in healthcare delivery. Established in 2009 with the debut of HITECHAnswers. net, the company has grown to five websites and one Internet radio station. • HITECHAnswers. net • HIEAnswers. net • Health. ITAnswers. net • RCMAnswers. net • Healthcare. NOWRadio. com
In the Next 25 minutes… Podcasting Video Social Media Resource Links
Podcasting From Hubspot 2016 - 15% of marketers plan to add podcasting to their marketing efforts in the next 12 months • Podcasts are easy to create and edit and easy to share • Can create podcast channel a la a You. Tube channel • Great for creating radio-like “commercials”
Podcasting Repurpose content to MP 3 format • Convert recorded webinars and MP 4 s to MP 3 • Create podcasts from blog content, reading the full article or parts, or for recording FAQs and Tips Publish on Sound. Cloud • Create a Sound. Cloud profile and URL • Setup an RSS Feed • Engage with your followers and listeners • Create a Clammr
Podcast Page on Healthcare. NOWRadio. com
Podcast Page on Sound. Cloud
Podcasting Tools to get you started: • Use a free online media converter to convert recorded webinars/videos to MP 3 format. • Use free Audacity tool to edit audio. • Use free You. Tube music tracks to enhance podcast.
Video From Hubspot 2016 - 51% of B 2 B marketers prioritized creating visual content assets in 2016. • Repurposing recorded webinars for You. Tube and Vimeo channels should be a vital part of your content strategy. • Create short videos and snippets for social medial • Live Video Streaming
Video Tools for Production Edit video in Filmora to add music, credits, etc. Use free music from You. Tube for intro/outro Use Camtasia to record directly from desktop and edit
Video Snippets/Commercials Use editing tool like Filmora and You. Tube music to create multiple 2 minute video snippets and commercials to post on Twitter • Maximum 2 min. 20 seconds OR 140 seconds long of course Edit videos to 30 seconds and post on Instagram
Video – You. Tube Live Post webinars, have your presenters do a live conversation about the topic. • Engaging a different audience • SEO Value • Record live You. Tube events and republish • Republish on branded site
Social Media Put it all together and let the Web tell your story Create a Storify account • Curate content across social media platforms and publish within minutes • Integrates with Wordpress, Drupal, other publishing platforms
Resource Links from this presentation: • www. Sound. Cloud. com • www. Clammr. com • www. Audacity. com • www. online-convert. com/ • www. youtube. com/audiolibrary/music • www. Filmora. com • www. Camtasia. com • www. youtube. com/channel/UCGZUobs_x 712 Kbc. L 6 RSzfn. Q • www, healthcare. ai/ • www. Storify. com
And Finally…the Big Reveal Want to learn the opening card trick and amaze your friends and family? Email me at: Carol@hitechanswers. com
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