Remove slide before printing Preparing for the Expo

Remove slide before printing Preparing for the Expo Suggested Booth Layout Table - Roughly 6 ft. by 3 ft. Samples of Products Tri-Fold Poster – Paste up the business idea/ key concepts photos or other materials to glue/tack onto the poster. Brochures of Students’ Goals Business Cards Help your students tell a story…

Remove slide before printing Board Layout Business Name Student Individual Profiles Business Information Student Individual Profiles

Remove slide before printing To be written out and practiced before presenting • 2 -Minute Presentation that Includes: – A 30 -second sales pitch to hook your customers – Description of your product or service and explain its features and benefits – Explanation of who your target customers are and why this group will be interested in your product or service – Explanation of how your product or service satisfies the needs and wants of your customer – Explanation of how you will market to your business to your target consumers – Explanation of how your product is different from other similar products – Explanation of your businesses goals – An ending with a call to action

30 -Second Pitch • [Insert 30 -second marketing pitch that you will use to begin your presentation. Think of this as a 30 -second spoken commercial for your company]

What is [Business Name]? • Mission Statement: – What is your mission statement? (A mission statement is a company’s constant reminder to its employees and customers of why the company exists) • Business Idea: – What is your type of business? – In 2 -3 sentences, clearly explain exactly what your product or service is.

Remove slide before printing To be added separately • Completed App: Display your final app created using MIT App Inventor on a tablet so that judges can test it out

Features and Benefits Features Benefits 1. What is a feature about your product or service that is unique? 1. How will this feature benefit your customer? 2. What is a feature about your product or service that is unique? 2. How will this feature benefit your customer? 3. What is a feature about your product or service that is unique? 3. How will this feature benefit your customer?

Target Market Demographics • Age? (You cannot say all ages) • Gender? (You cannot say male and female, you much choose) • Where does this person live? (You Example [Insert photo example of target consumer] cannot say everywhere) Buying Patterns Lifestyle • Compulsive or cautious buyers? Explain. • Hobbies (What they do) • Loyal to brands or like to try new • Interests (Topics and things) products? Explain. • Preferences (Who do these people hang out with and where they hang out) • What do they normally spend money on? (types of products and brands)

Business Opportunity • What are your target customers’ NEEDS? – – • What are your target customers’ WANTS? – – • How does your business satisfy these needs and wants? – (Must be linked up to each need and want listed above)

Competition Your Business Competitor 1 Factor 2 Factor 3 Competitive Advantage Competitor 2

Business Model • What is the business model for your app? – • What is your selling price? – • Why did you choose this business model and pricing strategy? –

Remove slide before printing To be added separately Marketing Materials 1 • Marketing flyer that includes: – Your business’ name – Your business ‘logo – Your business’ slogan – Drawings or graphics – A call to action

Remove slide before printing To be added separately Marketing Materials 2 • Business Cards that include: – Your business’ name – Your name and business title – Your business’ contact info – Drawings or graphics

SWOT Analysis Strengths - Why is your product unique? - What problem do you solve or need do you fulfill? -Why is your group qualified to run this business Opportunities - How will you expand your product line? - How will your expand your customer base? - How will you partner with other organizations? Weaknesses - What aspect of the business are you not qualified to run? - What’s the most difficult part of running the business? - What about your business is not unique? Threats - List 2 direct competitors - List 2 indirect competitors - Cite one challenge unique to your business

Business Goals • [“Insert Slogan”] Goal Plan What is your short-term business goal? (1 yr timeline, goal must be quantifiable) • What is one step you will take to achieve this goal? • What is a second step you will take to achieve this goal? What is one of your businesses goals? (2 -3 yr timeline, goal must be quantifiable) • What is one step you will take to achieve this goal? • What is a second step you will take to achieve this goal? What is one of your businesses goals? (4+ yrs timeline, goal must be quantifiable) • What is one step you will take to achieve this goal? • What is a second step you will take to achieve this goal?

Add Professional Photo Here (optional) [Student Name] Age Grade Hometown/Neighborhood Desired Career Skills/Aptitudes Interests About Me Personal Goals Educational Goals