Relational Business Model CRM Negociation SPONSORSHIP 2 Offer

« Relational » Business Model CRM Negociation SPONSORSHIP 2 Offer attractivity 1 REPUTATION 4 5 Sport Management resources competencies SOCIAL CAPITAL BRAND Interpersonnal Networking 7 8 1. SPONSORSHIP 1. PR 2. Visibility 3. CSR 2. Ticketing 3. Media rights 3 PHYSICAL SUPPORT 6 Hospitality Management

« Reputational » Business Model Activation CRM 7 SPONSORSHIP Sport Management Offer attractivity 2 FACILITIES STADIUM ARENA Ticketing Entertainment resources competencies 1 6 REPUTATION BRAND 4 1. 2. 3. 3 Brand Management 5 1. Media Rights 2. Ticketing 3. Sponsorship SOCIAL CAPITAL 8 Negociation Hospitality Visibility PR CSR 4. Commercial Brand

« Fan Relationship Management Business » Model Activation CRM Sport Management 7 SPONSORSHIP Ticketing Servicing Offer attractivity 3 REPUTATION 2 1 Brand Management resources competencies FALICITIES Stadium/Arena BRAND Fan Relationship Management 6 5 1. 2. 4 SOCIAL CAPITAL 8 Hospitality Negociation 3. 4. Ticketing & Services Sponsorship 1. CSR 2. PR 3. Visibility Media Rights Commercial brand

Reputational FRM Business Model Athletes Managementt Reputation BRAND Entertainment Production Ticketing & CRM Resources Basis Core Competences CRM Activation B to B Parnerships Physical Resources FANS (Stadium) PR infrastructure development Direct impact Indirect impact Social Capital Deployment

Relational business model and external control of your stakeholders sharing resources Social Capital connexions Private Sponsors Organization Public sponors Sports Institutions Club / event Athletes Relational Business Model Suppliers Services for stakeholders Fans Media Interpersonal networking in a limited business

Reputational business model and external control of your stakeholders sharing resources Connexion with Fans = activations Private Sponsors Organization Public sponors Sports Institutions Club / event Athletes Reputational Business Model Suppliers Services for fans Fans Media Fans plat-form = Entertainement

Reputational business model and external control of your stakeholders sharing resources Connexion with Fans = activations Private Sponsors Organization Public sponors Sports Institutions Club / event Athletes FRM Business Model Suppliers Services for fans Fans Media Fans plat-form = Entertainement

Sport business life cycle to build a sustainable brand 1. 0 Relational Business Model 2. 0 Reputational Business Model 3. 0 Fan Relationship Business Model

Your strategic GOAL ! Building and managing your global sport ecosystem where all shareholders and stakeholders will become your FANS to create your « Iron Cage » focusing on efficient assets strategic management