Rehabilitation International Asia Pacific Regional Conference 26 28

Rehabilitation International Asia & Pacific Regional Conference 26 -28 June 2019 (Macau) Mr Chu Sai Ming, Thomas Professional Service Manager (Vocational Rehabilitation and Employment Services) New Life Psychiatric Rehabilitation Association

Breakout Session A 1 Vocational Training, Work and Employment, Social Enterprise, and Income Generating

Program Rundown Abstract Title Presenter 1. Economic Empowerment Programmes: Preparing Persons with Disabilities for Livelihood Independency Lawrence Qui Shing HEE 2. Empowering Youth with Learning Disability through Economic Empowerment Programme (EEP) Khatijah Sulaiman 3. Branding and Marketing Strategies Of Promoting Art Products Made by People with Disabilities (PWDS) Cathy Chan Hoi Yan 4. Fortune Favors the Brave: Challenges and Successes of Accessible IT Development Association T. H. Tse Albert So Danny Pak-kin Fan 5. The promotion of occupations for the blind through Handicrafts and agricultural Products Premma Punnathanaoassorn 新生精神康復會 New Life Psychiatric Rehabilitation Association | 版權所有不得翻印 3

Economic Empowerment Programmes: Preparing Persons with Disabilities for Livelihood Independency Lawrence Qui Shing HEE Presentation key Points • Vocational Skill Training in Sabah Cheshire Home and Services (SCHS) beginning in 2011 • They cooperate with Asia International Tourism College (ATIC) to provide 4 training courses for PWDs, regarding Food and Drinks Operation Service and Housekeeping skill 新生精神康復會 New Life Psychiatric Rehabilitation Association | 版權所有不得翻印 4

Economic Empowerment Programmes: Preparing Persons with Disabilities for Livelihood Independency Presentation key Points • The impact of program Ø Ø Ø • 189 young PWD graduated from the program 64% are still in employment Over 80 % have more confidence before work Challenges ahead Ø Ø PWDs still have to face many challenges in their workplace Greater resources whether human or capital are needed for running the program 新生精神康復會 New Life Psychiatric Rehabilitation Association | 版權所有不得翻印 5

Empowering Youth with Learning Disability through Economic Empowerment Programme (EEP) Khatijah Sulaiman Presentation key Points • Training program for Selangor Cheshire Home Youth with Disabilities is introduced in 2007 • The participants will be provided 5 months training which included: Ø Personal development Ø Communication skills Ø Personal health program Ø Skill development Ø On-the-job training 新生精神康復會 New Life Psychiatric Rehabilitation Association | 版權所有不得翻印 6

Empowering Youth with Learning Disability through Economic Empowerment Programme (EEP) Presentation key Points • Most of the trainees are employed and enhanced their socio-economic status • Besides the personal benefit, there are positive impacts at their families as well such as alleviation of caring stress, better relationship and more social life 新生精神康復會 New Life Psychiatric Rehabilitation Association | 版權所有不得翻印 7

Empowering Youth with Learning Disability through Economic Empowerment Programme (EEP) Presentation key Points • The program also contributes to the community which creates more inclusive society and unleash the potential manpower 新生精神康復會 New Life Psychiatric Rehabilitation Association | 版權所有不得翻印 8

Branding and Marketing Strategies Of Promoting Art Products Made by People with Disabilities (PWDS)Cathy Chan Hoi Yan Presentation key Points The Salvation Army’s Vocational services shared their marketing and marketing strategies of promoting art products 新生精神康復會 New Life Psychiatric Rehabilitation Association | 版權所有不得翻印 9

Branding and Marketing Strategies Of Promoting Art Products Made by People with Disabilities (PWDS) Presentation key Points • Reasons for brand building Ø Further promote PWD’s art talent and products Ø Differentiate PWD’s products and normal industrial product Ø Increase the sales volume Ø Sustain and develop PWD’s art production 新生精神康復會 New Life Psychiatric Rehabilitation Association | 版權所有不得翻印 10

Branding and Marketing Strategies Of Promoting Art Products Made by People with Disabilities (PWDS) Presentation key Points • Marketing strategies • Cause Marketing: Purchase & Use= Appreciation + Recognition + Support • Scarcity Marketing: Limited quantity = Rare + Precious • Content Marketing: Story Telling Increase emotional attachment • Event Marketing: Exhibition, Roadshows, Workshops 新生精神康復會 New Life Psychiatric Rehabilitation Association | 版權所有不得翻印 11

Fortune Favors the Brave: Challenges and Successes of Accessible IT Development T. H. Tse, Albert So, Danny Pak-kin Fan Presentation key Points • Accessible IT Development Association(AIDA) is a social enterprise in HK • They specialize in professional web design and development • They train the PWD as their staff to provide website design services 新生精神康復會 New Life Psychiatric Rehabilitation Association | 版權所有不得翻印 12

Fortune Favors the Brave: Challenges and Successes of Accessible IT Development Presentation key Points • They faced the challenges with staff IT competence gap, financial resources and lack of check record in the beginning • They overcome the challenges by clear target and insistence on quality • Their long term target is training PWDs for open employment 新生精神康復會 New Life Psychiatric Rehabilitation Association | 版權所有不得翻印 13

The promotion of occupations for the blind through Handicrafts and agricultural Products Premma Punnathanaoassorn Presentation key Points • " Pakjit Pakjai" project is a project supported by the blind people of Thailand by Thailand Association of the Blind • Volunteers and abled staff came together to develop the products with the disabled 新生精神康復會 New Life Psychiatric Rehabilitation Association | 版權所有不得翻印 14

The promotion of occupations for the blind through Handicrafts and agricultural Products Presentation key Points • They have Facebook and IG to sell and promote their products online. • Some private companies will purchase and promote their products internally 新生精神康復會 New Life Psychiatric Rehabilitation Association | 版權所有不得翻印 15

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