REGIONAL ECONOMIC DEVELOPMENT REGIONAL ECONOMIC DEVELOPMENT LIVE WORK

REGIONAL ECONOMIC DEVELOPMENT

REGIONAL ECONOMIC DEVELOPMENT LIVE WORK PLAY

REGIONAL ECONOMIC DE Metro Milwaukee 4 County Region

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 New York Chicago Los Angeles Boston Philadelphia Detroit Washington Pittsburgh Nassau-Suffolk St. Louis Cleveland Baltimore Minneapolis Newark Houston Atlanta Dallas Oakland New haven San Francisco Seattle Cincinnati Orange County 1970 24 Milwaukee 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 Kansas City San Diego Bergen-Passaic Buffalo Miami Indianapolis New Orleans Riverside Columbus Tampa Denver Norfolk Portland San Jose Phoenix Harford Rochester Dayton San Antonio Louisville Memphis Providence Middlesex Charlotte Greensburo Albany 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 New York Los Angeles Chicago Boston Philadelphia Detroit Washington Houston Nassau-Suffolk Pittsburgh St. Louis Cleveland Atlanta Minneapolis Baltimore Dallas Newark Orange county San Diego Oakland Seattle Miami Tampa Phoenix Riverside New Haven San Francisco Cincinnati Kansas City Denver 1980 31 Milwaukee 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 Portland New Orleans Indianapolis San Jose Bergen-Passaic Buffalo Columbus Norfolk San Antonio Harford Rochester Fort Lauderdale Fort Worth Sacramento Charlotte Louisville Greensboro Dayton Memphis 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 Los Angeles New York Chicago Boston Philadelphia Detroit Washington Houston Atlanta Dallas Riverside Nassau-Suffolk Minneapolis San Diego St. Louis Orange County Pittsburgh Baltimore Phoenix Cleveland Oakland Tampa Seattle Miami Newark New Haven Denver San Francisco Kansas City Cincinnati Spring? San Jose Norfolk 1990 34 Milwaukee 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 Indianapolis Sacramento Fort Worth Columbus San Antonio Bergen-Passaic New Orleans Fort Lauderdale Orlando Buffalo Charlotte Harland Salt Lake City Rochester Greensboro Middlesex 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 Los Angeles New York Chicago Boston Philadelphia Washington Detroit Houston Atlanta Dallas Riverside Phoenix Minneapolis Orange County San Diego Nassau-Suffolk St. Louis Baltimore Seattle Tampa Oakland Pittsburgh Miami Cleveland Denver Newark Portland Kansas City San Francisco Fort Worth New Haven San Jose Orlando Cincinnati Sacramento Fort Lauderdale Indianapolis San Antonio Las Vegas Norfolk Columbus Charlotte 2000 43 Milwaukee 44 45 46 47 48 49 50 Bergen-Passaic Salt Lake City New Orleans Austin Greensboro Nashville Raleigh REGIONAL ECONOMIC DE Top 50 Metro Markets By population

REGIONAL ECONOMIC DE Comparable metro areas MMAC Benchmarking Data 2004 Comparable Metros Population 2003 Business Establishments 2002 Total Personal Income (000) 2002 Buffalo-Niagara Falls 1, 159, 443 27, 248 $33, 076, 270 Charlotte-Gastonia-Rock Hill 1, 613, 465 43, 493 50, 843, 902 Cincinnati 1, 672, 866 40, 504 53, 979, 513 Columbus 1, 597, 271 38, 345 51, 144, 895 Indianapolis 1, 674, 493 42, 594 53, 937, 962 Kansas City 1, 843, 550 49, 117 59, 813, 244 Milwaukee 1, 514, 313 39, 731 51, 798, 479 Minneapolis-St. Paul 3, 083, 637 87, 843 115, 502, 490 Nashville 1, 288, 051 33, 703 41, 557, 201 Orlando 1, 802, 986 47, 229 48, 431, 436 Pittsburgh 2, 338, 671 59, 370 76, 452, 229 Portland-Vancouver 2, 029, 966 57, 262 64, 526, 301 Raleigh-Durham-Chapel Hill 1, 294, 691 34, 586 41, 650, 936 Sacramento 1, 791, 768 39, 208 54, 948, 318 Salt Lake City-Odgen 1, 385, 671 36, 242 37, 604, 161 San Antonio 1, 691, 774 34, 479 45, 906, 140

REGIONAL ECONOMIC DE Metro Job Trends: 1990 -2004 1990 % total 2004 % total 832, 300 Change 1990 -2004 % Change 1990 -2004 74, 800 9. 9% Total Nonfarm 757, 500 Educational & health services 91, 500 12. 1% 131, 400 15. 8% 39, 900 43. 6% Professional & business services 77, 100 10. 2% 106, 700 12. 8% 29, 600 38. 4% Manufacturing 161, 500 21. 3% 134, 100 16. 1% -27, 400 -17. 0% Leisure & hospitality 58, 900 7. 8% 65, 100 7. 8% 6, 200 10. 5% Financial activities 52, 500 6. 9% 57, 300 6. 9% 4, 800 9. 1% Other misc. sectors 86, 700 11. 4% 93, 200 11. 2% 6, 500 7. 5% Government 85, 900 11. 3% 91, 400 11. 0% 5, 500 6. 4% Trade, transportation & utilities 143, 500 18. 9% 152, 500 18. 3% 9, 000 6. 3%

REGIONAL ECONOMIC DE Per capita personal income MMAC Benchmarking Data 2004 Comparable Metros 1997 2002 % Change $25, 380 $31, 477 24. 0% Pittsburgh 26, 293 32, 609 24. 0% Nashville 26, 448 32, 726 23. 7% Indianapolis 26, 351 32, 588 23. 7% Columbus 26, 342 32, 370 22. 9% Minneapolis-St. Paul 30, 760 37, 787 22. 8% San Antonio 22, 519 27, 655 22. 8% Milwaukee 28, 009 34, 308 22. 5% Kansas City 26, 765 32, 762 22. 4% Salt Lake City-Ogden 22, 597 27, 440 21. 4% Cincinnati 26, 753 32, 405 21. 1% Charlotte-Gastonia-Rock Hill 26, 568 32, 174 21. 1% Orlando 22, 948 27, 587 20. 2% Buffalo-Niagara Falls 23, 778 28, 489 19. 8% Raleigh-Durham-Chapel Hill 27, 781 32, 921 18. 5% Portland-Vancouver 27, 711 32, 214 16. 2% Sacramento

Fortune 500 Headquarters per 100, 000 people REGIONAL ECONOMIC DE MMAC Benchmarking Data 2004 Comparable Metros Fortune 500 Headquarters Population Fortune 500 HQ’s per 100, 000 people Minneapolis-St. Paul 18 3, 083, 637 . 58 Charlotte-Gastonia-Rock Hill 9 1, 613, 465 . 56 Cincinnati 9 1, 672, 866 . 54 Milwaukee 88 1, 514, 313 . 53 Columbus 5 1, 514, 313 . 31 Pittsburgh 7 2, 338, 671 . 30 San Antonio 5 1, 691, 774 . 30 Indianapolis 4 1, 674, 493 . 24 Nashville 3 1, 288, 051 . 23 Kansas City 4 1, 843, 550 . 22 Orlando 2 1, 802, 986 . 11 Raleigh-Durham-Chapel Hill 1 1, 294, 691 . 08 Salt Lake City-Ogden 1 1, 385, 671 . 07 Portland-Vancouver 1 2, 029, 966 . 05 Buffalo-Niagara Falls 0 1, 159, 443 . 00 Sacramento 0 1, 791, 768 . 00

REGIONAL ECONOMIC DE Performing Arts Groups per 100, 000 Pop. MMAC Benchmarking Data 2004 Comparable Metros # of Performing Arts Groups Metro Populations Performing Arts Groups per 100, 000 Population Nashville 318 1, 269, 846 25. 04 Orlando 92 1, 755, 572 5. 24 157 64 64 3, 056, 652 1, 509, 818 5. 14 4. 24 Raleigh-Durham-Chapel Hill 41 1, 265, 174 3. 24 Pittsburgh 75 2, 344, 507 3. 20 Charlotte-Gastonia-Rock Hill 45 1, 580, 291 2. 85 Portland-Vancouver 55 2, 003, 043 2. 75 Indianapolis 43 1, 655, 164 2. 60 Kansas City 45 1, 825, 694 2. 46 Buffalo-Niagara Falls 28 1, 161, 024 2. 41 Salt Lake City-Ogden 33 1, 370, 423 2. 41 Columbus 36 1, 580, 011 2. 28 Cincinnati 37 1, 665, 755 2. 22 San Antonia 35 1, 659, 965 2. 11 Sacramento 36 1, 745, 655 2. 06 Minneapolis-St. Paul Milwaukee

REGIONAL ECONOMIC DE Minority Owned Businesses with Employees - 1997 Comparable Metros Number of Minority Owned Businesses Minority Population Minority Owned Businesses per 100, 000 Minority Pop. San Antonio 9, 320 965, 207 965. 6 Portland-Vancouver 3, 013 353, 324 852. 8 Orlando 4, 297 574, 101 784. 5 Nashville 1, 850 271, 193 682. 2 Pittsburgh 1, 693 258, 194 655. 7 Kansas City 2, 451 384, 570 637. 3 Charlotte-Gastonia-Rock Hill 2, 540 431, 699 588. 4 Cincinnati 1, 521 271, 128 561. 0 Buffalo-Niagara Falls 1, 133 204, 878 553. 0 Columbus 1, 663 301, 861 550. 9 Minneapolis-St. Paul 2, 485 454, 312 547. 0 Raleigh-Durham-Chapel Hill 2, 052 394, 227 520. 5 Sacramento 2, 941 581, 581 505. 7 Indianapolis 1, 547 308, 175 502. 0 Salt Lake City-Ogden 1, 146 229, 447 499. 5 Milwaukee 1, 572 384, 591 408. 7

REGIONAL ECONOMIC DE Region Milwaukee 7 County Region

REGIONAL ECONOMIC DE What’s The Benefit? • Standing alone Waukesha competes with the likes of Rockford and the Quad Cities • Together, the 7 compete with anyone

REGIONAL ECONOMIC DE Best Practices • • • Review of 20 peer regions Written reports on best practices Columbus, Cleveland, Cincinnati - MMAC/GMC/City of Milwaukee on-site visits • Portland-Vancouver • Buffalo-Niagara Falls • Boston • Baltimore • MILWAUKEE • Detroit • Pittsburgh • Cleveland • Columbus Indianapolis • Cincinnati • Minneapolis-St. Paul • Oakland • Sacramento • Salt Lake City-Odgen • Kansas City • San Antonio • Raleigh-Durham-Chapel Hill • Nashville • Charlotte-Gastonia-Rock Hill • Orlando

REGIONAL ECONOMIC DE Lessons Learned • Regional approach in all cases • A success regional strategy must include a focus on the central city • Entities are private sector, often chambers with affiliate organizations • Business retention, expansion, and attraction are core of ED programs • Web-based systems are standard and expected tools • Economic development programs with dedicated funded at $2 to $4 million

REGIONAL ECONOMIC DE Retention/Attraction/Expansion of New Regional Income Metro Milwaukee Region Providers of Goods Providers of Services New Regional Income

REGIONAL ECONOMIC DE Regional Economic Development Advisory Council • Thirty Two member advisory council made up of business, economic development and government and community leaders from the region • Co-chaired by the Mayor of Milwaukee, MMAC and GMC chairs • Full Council meets 4 times per year to assess progress and identify results Executive Partners Launch Initiatives: • Regional call program to identify specific company issues and broad trends • One stop business attraction and expansion • Link the region’s inner cities to regional growth opportunities. • Execute a regional branding and marketing effort to coordinate and unify a regional message Business Milwaukee

REGIONAL ECONOMIC DE Regional Economic Development Advisory Council • Co-branded team staffed by MMAC/MDC, GMC and Spirit of Milwaukee to execute on the business plan supporting the retention, expansion and attraction of business in greater Milwaukee • Seven member executive team, made up of co-chairs and other key economic development campaign leaders • Meet quarterly to address implementation of business plan for economic development • Build agenda for full Economic Advisory Council Goal: A world-class business environment to support the retention, expansion and attraction of companies in the greater Milwaukee region. Business Milwaukee

REGIONAL ECONOMIC DE Economic Development 2005 -2006 Objectives Key Initiatives • Regional Identity • Business Call Program • Business Attraction and Expansion Website • Attraction & Retention of Diverse Talent • Regional Economic Development Advisory Council • Develop infrastructure and policies for Regional Resource Center. • Campaign Fundraising

REGIONAL ECONOMIC DE Deliverables • • • One regional strategy Partnership between business and local government Fact-based policy improvements Business attraction and marketing tool with a common regional brand Central city initiative linked to regional growth A competitive, world-class business location to live, work and play.

REGIONAL ECONOMIC DE All for One, One for All

REGIONAL ECONOMIC DE Hosted by Mayor of Milwaukee, GMC & MMAC • May 24 -25, 2005, Lake Geneva • 36 Influencers • Six counties • Over 15 various industries

REGIONAL ECONOMIC DE Current Regional Marketing Efforts

REGIONAL ECONOMIC DE Future Ideal Promotional Model Higher Education Ozaukee Racine Arts /Culture Milwaukee Talent Recruitment Convention/ Tourism Economic Development Walworth Waukesha Government Realtors Kenosha Washington Media Business

REGIONAL ECONOMIC DE Connectivity • Key Words, Publicity, Joint Promotion drive traffic to website • Website pitches a global story, yet drives qualified leads or curious parties to specific locations – e. g. Port Washington’s website

REGIONAL ECONOMIC DE Regional Vision “To compete as a world-class metropolis by 2010, Milwaukee and its surrounding communities must present one face to the world and ourselves – free from the borders of geography, politics and industry – dedicated to mutual support and collaboration. ”

REGIONAL ECONOMIC DE A Regional Identity – 2005 -2006 Objectives 1. Assemble team of regional leaders to develop and implement guerrilla marketing initiatives 2. Develop an intra-regional identity campaign 3. Conduct a follow-up study on the 2002 benchmark research on local and national perceptions of the region.

REGIONAL ECONOMIC DE CAMPAIGN FUNDING 12 $12. 2 million 10 8 6 4 2 0 $8. 9 million $7. 1 million

REGIONAL ECONOMIC DE FOUNDING CONTRIBUTORS (to date) PRIVATE SECTOR PUBLIC SECTOR • Robert W. Baird • The Bradley Foundation • Journal Communications • Northwestern Mutual • M&I Marshall & IIsley Bank • SBC Ameritech • We Energies • City of Milwaukee • Kenosha/Milwaukee/ Racine/Waukesha Counties • State of Wisconsin

REGIONAL ECONOMIC DEVELOPMENT