Regio AS ReachU Eesti firma globaalsel turul Hillar

Regio AS / Reach-U Eesti firma globaalsel turul Hillar Tork Seminar Välisministeeriumis, 9. jaan 2008

Overview of presentation • General overview of Regio / Reach-U • Success factors in global market • Partnership with Ericsson • EAS support • EU projects • Future plans

Origins of Regio § Bunch of cartographers who started creating maps already in 1989 (at the end of “Soviet Union era”) § Started creating maps digitally and based on digital databases in 1994 (as early as in Finland) § Started creating GIS solutions in 1997 (first mapserver, map applications, CD Atlas)

Regio today § Software company with excellent experience in GIS and understanding of GIS related content § Customers for our software products in Estonia, Finland Sweden, but also in Slovakia, Romania, Marocco, United Arab Emirates, Saudi. Arabia, India, Mexico, Argentina, Ukraine, Portugal. . .

Regio facts § § Established 1990 as Tartu University spin-off 70 employees ISO 9001: 2000 certificate Ericsson distribution agreement partner participated in the first MPS installation ever in 1999 11 joint LBS customers with Ericsson worldwide § Enterpreneurship awards 2005, 2006, 2007 (Best company, Best innovator, Internationalizer 2007, EFQM management quality award) § Fastest growing software company in Baltic States 2005

R&D § To sustain the competitive advantage of our products, Regio spends substantial amount of the revenue on R&D. § We participate in a number of EU FP 6 projects (Motive, Wisecom, QVIZ, SECURE). § Enterprise Estonia foundation (EAS) support for development of new technologies (LOGISME, Map. Cat, GISSER - GIS server for animation)

Main products and services § LBS middleware and services (Monitor Fleet Management System, Friendfinder etc) § LOGISME products (Easy Route, Cargo Monitor) § Inhouse built GIS software using Map. X component Map. Manager (“Mapinfo Light”) § GIS engine (Minnesota Mapserver + plugins) § Map. Cat – SDK for creating GIS in internet § Mapserver Service for Baltics § GIS database for Baltics and data maintenence work § GIS development and data management work § Maps publishing and design

Regio financial results k. EUR 4 000 3 500 3 000 2 500 2 000 1 500 2002 Sales 2003 2004 Gross Profit 2005 Net profit 2006

Regio fields of activity

Highlights 2006 4 EU-funded R&D projects (FP 6) ◦ WISECOM, MOTIVE, QVIZ, SECURE EAS funded development ◦ GISSER (user-friendly web interface, animation, see Delfi. ee) ◦ Logisme (AVL) The most employee-friendly company in Tartu, The best exporter 2006, The fastest growing software company in Baltics 2005 Global reach ◦ Exports to over 20 countries ◦ Installations serve 100 million mobile subscribers

REACH-U Cooperation with Ericsson (1) § Global preferred 3 PP partner with Ericsson – joint launch of first LBS (Emergency E 112) already in 1999 § Implementation of Spatial Triggers with MPS 7. 0 in Q 2 2006 § Currently, highest amount of commercial LBS middleware references globally with Ericsson § Most successful Ericsson partner in terms of LBS usage from commercial customers § Cooperation with Ericsson also in Home. Zone billing (Reach-U provides Zone Provisioning Server part of the solution) § ISO certification important

REACH-U Cooperation with Ericsson (2) § Ericsson, as a well established global company, provides: in depth knowledge of local markets well known and accepted by the major telcos • such customers would not normally come to a small company like Regio directly 1 st and 2 nd line support • local frontline support is critical for providing telco grade services! § local language § speed of response § relieving support burden on Regio § Currently 40% of total Regio revenues due to cooperation with Ericsson

REACH-U LBS REFERENCES WITH ERICSSON Customer Middlewar Applicatio e ns GIS Mobily, Saudi Arabia (2004) Etisalat, UAE (2005) Telcel, Mexico (2006) Orange, Slovakia (2002) Orange, Romania (2005) EMT, Estonia (2001) T-Mobile, Slovakia (2005) Maroc Telecom (2005) Kievstar, Ukraine (2006) Elisa-Vodafone, Estonia (2004) Personal Telecom, Argentina

REACH-U - digital map footprint Reach-U can provide map contents for LBS for over 120 countries world wide, including the Middle East, Latin America, South America and Central Asia The remaining countries are available on request Local up to date content (maps, POIs) important partnership with local content providers

Regio Support from EAS § Enterprise Estonia (EAS) has provided invaluable support in several areas: schooling, training export activities • in 2002 this was 9% of Regio activity • today it is 60% and growing extensive R&D initiatives § Without EAS support, we would not be where we are today THANK YOU to EAS

Regio participation in EU projects (1) Regio is already a member of 4 FP 6 IST projects Ø WISECOM • Wireless Infrastructure over Satellite for Emergency Communications • Study, develop, and validate by live trials rapidly deployable lightweight communication infrastructures for emergency conditions (e. g. natural disasters) – “Base station in a suitcase” • integration of GSM, UMTS, Wi. Fi with satellite backhaul • applying LBS technology for – localization of victims – improving logistics of Search and Rescue operations (“fleet management”) Ø MOTIVE • Mobile Terminal Value Added Functionality • Developing mobile terminals with enhanced functionality for increased positioning accuracy and value added services

Regio participation in EU projects (2) Ø SECURE • Sensing and Crisis management Universal infrastructure • novel services for GMES end-users – providing a universal flexible telecommunication infrastructure for sensor platforms interconnection and communications backhaul during crisis/emergency operations. • Regio provides GIS (Geo-Informatic Systems) engine for SECURE risk management system – combines GIS and GIS related data for visualizing in userfriendly environments Ø QVIZ • Query and Context Based Visualizations of time-spatial Cultural Dynamics • Objective to increase the number of users and subscribers of archival Cultural Heritage material • New tools and technologies to enable a more collaborative and participatory use of CH material, including personal knowledge about archival objects by using social software tools

Regio and Space Projects Ø So far, main focus for Location-Based Services (LBS) has been on GSM networks and operators Ø Regio vision includes being on the forefront of developing applications and services around advanced positioning technologies, such as Galileo Ø Strong in-house expertise also in satellite communications area Ø In-depth expertise in cartography and geoinformatic systems has important synergies with requirements of remote sensing programmes Ø Regio is very interested in participating in ESA programmes, and will be able to make strong contributions in the areas of – navigation and location-based services and applications – satellite communications-based applications – remote sensing, mapping

Future Plans § continue to expand the network of world-wide customers together with Ericsson, but also through other avenues § further develop and refine the product portfolio § strengthen partnership and market presence in Europe by participation in FP 7 research projects • Galileo, GMES participation in ESA projects

Contact Reach-U Riia 24 Tartu 51010 Estonia Teet Jagomägi CEO teet. jagomagi@reach-u. com Mobile: +372 48 654 Hillar Tork Director of Research hillar. tork@reach-u. com Mobile: +372 524 8982 www. reach-u. com