REFORM Website Design and IA Brief BRANDING REFORM
REFORM Website Design and IA Brief
BRANDING REFORM § The four versions of the mark shown here illustrate all the permitted ways of reproducing the mark § Whenever you see our mark it should only be in one of these four colour ways.
COLOUR OPTIONS Primary colours R: 135 G: 0 B: 78 R: 210 G: 20 B: 122 R: 135 G: 0 B: 78 dotted grid R: 210 G: 20 B: 122 dotted grid Secondary colours R: 105 G: 105 B: 105 R: 255 G: 255 B: 255 R: 0 G: 0 B: 0 R: 105 G: 105 B: 105 dotted grid R: 255 G: 255 B: 255 dotted grid R: 0 G: 0 B: 0 dotted grid Tertiary colours R: 102 G: 0 B: 102 R: 153 G: 102 B: 255 R: 204 G: 153 B: 255 R: 102 G: 0 B: 102 R: 153 G: 102 B: 255 dotted grid R: 204 G: 153 B: 255 dotted grid For dotted grid effect go to Format, Colour, Fill Effects, Pattern
TYPOGRAPHY IMPACT REFORM THE QUICK REFORM FOX JUMPED OVER THE LAZY BROWN DOG. REFORM The quick REFORM fox jumped over the lazy brown dog. Franklin Gothic Medium Franklin Gothic Book REFORM The quick REFORM fox jumped over the lazy brown dog.
INFORMATION ARCHITECTURE: CONCEPTUAL MODEL Home Tier 1 Research Events Information The Week Media Tier 2 Tier 3 Tier 4 Template instances (i. e, distinct pages) sit in the site in a distinct hierarchy – Tiers 1 -4. Page designs (look and feel) must reflect this.
INFORMATION ARCHITECTURE: COMPLETE STRATEGY Home Research Recent Health Economy Events Up coming Annual Party Conferences Information Our Vision Our People Education Round Table Welfare Archive Our Work Influence Support Economy Education Welfare Govt Justice Podcasts Information Contact Df. R/Ef. R Coverage The Week Recent Health Govt Justice
HOME NAV AND SITE NAVIGATION home | about us | research | events | contact Our Vision Our People Our Work Influence Coverage Legal, privacy, accessibility Recent Health Economy Education Welfare Govt Justice Up Coming Annual Party Conf Round table Archive Podcasts Information Support Jobs
TEMPLATE 1: HOME Bar 1: Newsfeed (UK political) Bar 2: search Logo Box Bar 3: main nav Bar 4: breadcrumbs Box 1: main content, generally paragraphed text with subheads - flowing data animated or static GIF/jpeg/PNG with overlaid text linking to a temporary or news splash page. Hidden from view when not in use Fun Box Bar 5: Facebook Twitter You. Tube Audio. Boo Bar 6: Legal, privacy, accessibility Box 2: Link to “Most Recent” Research Box 3: Link to “Upcoming” Events Box 4: Subscribe to The Week
TEMPLATE 2: RESEARCH AND EVENTS Bar 1: search Logo Box Bar 2: main nav Bar 3: breadcrumbs Box 1: content categorised into sub-sections with links to specific content Fun Box 1: Fun Box 2: Fun Box 3: Bar 4: Legal, privacy, accessibility
TEMPLATE 3: INFORMATION AND COVERAGE PAGES Bar 1: search Logo Box Bar 2: main nav Bar 3: breadcrumbs Box 1: main content, generally paragraphed text with subheads - flowing data Box 2: mugshot and/or video and/or newsclip Box 3: Link to specialist research area (eg Health) Box 4: Link to relevant events Bar 4: nav to previous subhead Bar 6: Legal, privacy, accessibility Bar 5: nav to next subhead
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