Reflection on targets set Identify reflect upon targets

Reflection on targets set Identify & reflect upon targets set last lesson. Have you achieved what you wanted to? =5 mins

UNIT TITLE: LESSON TITLE: CRITERIA: Unit 19: The Marketing Plan The Marketing Mix P 3/M 1/D 1 COMPETENCY FOCUS: Creativity (L 3): Learner will develop their skills in creativity through the creation of a promotional campaign for a selected business which includes designing a suitable and effective logo and strapline. Entrepreneurship (S 4) : To develop your entrepreneurial skills in preparing a realistic proposal for a new business start-up. Learning Objectives By the end of the lesson, you should be able to… LO 1) LO 2) LO 3) Identify the contents of a marketing plan (Gui) Explain the contents of a marketing plan (Gui-Reg) Using your own skills in creativity, apply the contents of a marketing plan to own micro-business (Reg-Str).

I am able to develop my skills in creativity by designing and developing a product that will be innovative and original, and provide me with a competitive advantage. Competence level Descriptor Autonomous I can delve deeper into the impact of my product on the market. I can evaluate how successful the launch of my product will be through how well it applies to the marketing mix. I can then assess whether my product needs improving or re-designing. Advanced I can confidently assess whether my product is creative and innovative enough to meet the needs and wants of my target group of customers. I can evaluate my marketing mix to see if my product will help me to become a successful entrepreneur and make a profit. Strong I know who my customers are through market segmentation. I can then use appropriate marketing strategies through the creation of the marketing mix to market my product to my target group. Regular I know how the features and benefits of my new product will help me to assess who my target customers are, and also give me a competitive advantage over my rivals (unique selling point). I understand the elements that make up a creative and innovative product. Guided

P 3: The Marketing Plan Create a marketing plan (in a report format) for your business that you will be presenting to the rest of the group. You need to include information on: • • • Your market defined and opportunity (who will buy your product? ) Complete a SWOT analysis for your business Proposed target market segments (who will you target your products towards? ) Expected demand for your product (link to demand of similar, existing products/services, for this you will need to research sales of similar products) Your competitors (create a competitor audit) Direct Competitor Location No of stores/branches Products sold

P 3: The Marketing Plan • External influences that might affect your business such as legislation, politics (use PESTLE framework) Political Economic Social Technological Legal Environmental • Proposed marketing mix (4 P’s) • Marketing research undertaken (primary/secondary methods you will use, scale of research, findings & conclusions) • Sales forecasts • How you will measure the success of your marketing campaign (calculation of stock turnover, include forecasted stock turnover)

Reflection/Targets If you are given a ‘green’ card, you will also need to complete your own selfreflection and justify your responses fully! Reflect on your progress this lesson: - Set personal targets for next lesson - Complete a personal SWOT analysis of your performance this lesson