Reflect and Evaluate • Personal Growth • Professional Growth • Current Knowledge • What it means • Skills and Knowledge • Marketing Yourself
Marketing and Advertising • Marketing – the process of meeting demand • Advertising – promotion • Convincing others • Positive traits
Advertising Coca Cola
Habit of the Day • Be Proactive! • Get Ahead! • We can control ourselves • Drive it!
Slides Courtesy of: [PPT] Smart Marketing Strategies for Tough Times File Format: Microsoft Powerpoint - View as HTML WHAT IS MARKETING? Marketing is the process through which you create – and. . . What is Marketing? Customers – know them, love them and find more of them. . nccgmedia. com/website/. . . /Smart. Marketing. Strategies. NCCG. ppt -
MARKETING BASICS Customer, Product and Competitive Research Product Development Customer Service Pricing Marketing Wheel of Fortune Sales Packaging Advertising, Promotion and PR Distribution
THE CIRCUS EXAMPLE • Advertising. Marketing. Sales. Promotions. What are the differences? – advertising. - placing ads – promotion. – promoting your ads – publicity. - public events – public relations. - smooshing
THE CIRCUS EXAMPLE – market research. – proactive strategy – product development. To match the market – packaging. Products together – distribution. To the market – customer research. - surveys – customer service. – marketing process – put it all together