Reducing supermarkets food packaging footprint Cranberry Jam Team

Reducing supermarket’s food & packaging footprint Cranberry Jam Team

Index • Problems we are addressing • Our solutions 1. 2. 3. 4. Packaging scheme Dispensers Naturally beautiful fruit and vegetables Earth-points

Problems we are addressing • The UK produces around 10 million tonnes of packaging waste per year, most of which is disposed of in landfill sites. Packaging accounts for between 7 and 10 percent of the UK’s annual waste. (Scottish Environmental Protection Agency 2014) • Seven million tonnes of food waste are thrown away in the UK every year (Love Food Hate Waste 2014)

1. Packaging scheme for supermarkets • A - no packaging, i. e. bring in your own containers, and using the dispensers • B - biodegradable, compostable • C - low carbon, recycled, sustainably sourced • D - ‘normal’ unsustainable packaging

2. Integrated Dispensers Customers • • Cheaper More choices Autonomy Reward points Environment • • Reduce package & food waste Raise awareness Supermarket Brand • • Differentiated Consumer loyalty Cheaper Sustainable

Examples International: Original Unverpackt Local: New leaf Co-op

3. Naturally beautiful fruit and vegetables 40% of fruit and vegetables, worldwide are wasted because of their looks (Braw, Guardian 2013)

4. Earth-points and loyalty cards • Earth-points correspond to the packaging rating scheme of supermarket products • Points are redeemed through discounts/vouchers Supermarket q Loyalty of customers q Feasible q Competition q Added brand value Customers • Discount incentives • Awareness of their environmental impact • Easy to do

Survey 61 online & 15 face-to-face participants

Future of Earth-points • Web platform –available information about incorporated stores & cafes/restaurants; packaging point scheme; ‘Earth’ point deals; rewards; sustainable initiatives in your area • Smartphone app – find local Earth registered cafes and stores and track your points and rewards. Leaderboard & achievements

Thank you