Red Hen Systems 2005 CONFIDENTIAL Background Red Hen
Red Hen Systems – 2005 - CONFIDENTIAL
Background • Red Hen Systems was formed in 1997 with a focus on serving the agricultural industry • In 2003, Red Hen Systems turned its focus completely to pursue more lucrative market opportunities and spun off Red Hen Farming Systems • The company has been funded by a single individual since its inception • Red Hen Systems is a world leader in geospatial multimedia (tagging still and motion imagery with GPS coordinates) Red Hen Systems – 2005 - CONFIDENTIAL
Geo. Spatial Multimedia The integration of location with “image” data • • • Video Audio Digital Stills Immersive Imagery Radio/Cell Transmission The use and analysis of results within a map to make decisions Red Hen Systems – 2005 - CONFIDENTIAL
Current Status • Solid core of committed individuals • Good pipeline of products and demand for 2006 • Emerging market opportunities in: – Defense and Intelligence – Asset Management • Municipal • Utilities/Corridor Red Hen Systems – 2005 - CONFIDENTIAL
Who uses Geospatial Multimedia? • Over 1, 000 Users – Defense/Intelligence/Homeland Security – Asset Management – Utilities & Pipelines – Transportation – Natural Resources Red Hen Systems – 2005 - CONFIDENTIAL
Why is Geospatial Multimedia used? • Reduce Cost – Reduce number of people in the field gathering data – Maximize results from each trip to the field – Make better decisions • Reduce Time – Get information to decision makers faster – Get teams out to take action more quickly • Reduce Risk – Minimize exposure to management situations • Improve Quality of Data – Increase interaction time with real-world situations – Gather data from difficult locations • Improve Communication – Easily keep teams informed Red Hen Systems – 2005 - CONFIDENTIAL
Patents • GPS Video Mapping System – Method for using the audio channel of the video to record GPS and directional information – Representing the video as an icon appearing at the GPS coordinates on a geographical map – Indexing and playing back the video via latitude and longitude – A moving cursor in the mapping environment that represents where the video is playing • Method for Matching Geographic Information with Recorded Images – Time Matching Algorithm in which a GPS Track Log and a set of Digital Images from a Digital Camera are automatically matched Red Hen Systems – 2005 - CONFIDENTIAL
Market • Defense and Intelligence – Great Penetration and Reputation, Red Hen has great Brand presence – Current Usage • Situational Awareness, Decision Making, Route Reconnaissance, Planning – Current Customers: • • • National Geospatial-Intelligence Agency US Capitol Police US Army, Navy, Air Force and Marines US Special Operations Forces US Do. D and Do. I Agencies – Opportunity • Adoption across agencies • SBIRs • Preferred Subcontractor to the Big Primes – ITT, Northrop Grumman, Lockheed Martin • Product – Move from Desktop Solution to Enterprise – Replace tape with digital imagery Red Hen Systems – 2005 - CONFIDENTIAL
Market • Asset Management – Slight Penetration, emerging area – Current Customers: • • • Manitoba Hydro British Petroleum Burlington Northern Santa Fe (BNSF) Helicopter Applicators Fost. Aire Gyro. Vision – Opportunity • Penetrate Municipalities • Supply collection companies • Product – Replace tape with digital imagery – Move from Desktop Solution to Enterprise Red Hen Systems – 2005 - CONFIDENTIAL
Market • Natural Resources – Some Penetration, dying from neglect (internal and external) – Current Customers • USGS • US Forest Service • Canadian Forest Service – Opportunity • Funding from government shifted after 9 -11. • Many non-profits in this area (little $$) Red Hen Systems – 2005 - CONFIDENTIAL
Technology • Current Products – 2 Areas – Capture/Collect • Using COTS camera, camcorders, and GPS units • Red Hen provides hardware to embed GPS – Exploitation • Import photo and video into a GIS mapping environment – ESRI and Map. Info GIS platforms are supported • Designed for the professional GIS user • New Products in Development since 4/1/05 – Spatial DVR – replaces VCRs in vehicle applications, but adds GPS location and eliminates post processing (Q 1 06) $20 K-$30 K, 12 Purchase Orders in Hand – Spatial Multimedia Server – move from desktop to enterprise solution – Q 2 Photo Server, Q 3/Q 4 Video – VMS-RT – adding real-time tracking of video, UAV and UGV applications Q 1/Q 2 Red Hen Systems – 2005 - CONFIDENTIAL
STILL IMAGES Collection and Processing Process Collect Red Hen Software Pix. Point 33. 40 N 82. 17 W process Media. Mapper Photo Edition GPS 33. 40 N 82. 17 W Photo. Phone network data transmission Red Hen Systems – 2005 - CONFIDENTIAL
Digital Still Mapping • Digital Camera – Date & Time • GPS Garmin –lll plus, Legend, Venture, Vista, Etc. Trimble – Geo 2, Geo 3, Pro XR, Pocket • User Friendly • Cost Effective Red Hen Systems – 2005 - CONFIDENTIAL
VMS-DX • Compatible with Nikon D 1 -X, D 2 -X, and D 200 • Writes GPS data into the EXIF header of JPEG Red Hen Systems – 2005 - CONFIDENTIAL
Ricoh Caplio Pro G 3 • • 3. 24 Megapixel Camera, 3 x Optical Zoom Compact Flash WAAS GPS card or Serial Input Standard EXIF tagging $950 retail Red Hen Systems – 2005 - CONFIDENTIAL
Geo. Spatial Camera Phone (with GPS) Images Maps • Series 60 cell phones • Near real time transfer of images with location data • No post-processing, just snap and send • Always-on, bidirectional real-time voice and data network • Some phones have a built in GPS receiver Red Hen Systems – 2005 - CONFIDENTIAL Location
Geo. Spatial Camera Phone • Position may also be obtained from a Bluetooth GPS receiver. • Geospatial images are sent by email, or directly to an HTTP socket. • Maps and/or aerial photos are loaded directly from an internet server. • Position and camera orientation (azimuth) may also be entered manually by “pointing”. Red Hen Systems – 2005 - CONFIDENTIAL
Video Data Collection Products/Solutions - TODAY Environment Vehicle Red Hen Equipment Details VMS-300 Vessel Aircraft Internal or external GPS Multiple Data Inputs Multiple Power Options A-VMS FAA Certified Installation Aircraft electronics connections Mounting flanges Aircraft Comm VMS-X Pedestrian Mixed Mode Integrated GPS/Camera/VMS Easy to Use Reliable Discreet No VMS Required Red Hen Systems – 2005 - CONFIDENTIAL
Video Collection Products • VMS Mobile • VMS 300 • AVMS • VMS-X Red Hen Systems – 2005 - CONFIDENTIAL
VMS 300 Video Red Hen Systems – 2005 - CONFIDENTIAL
VMS-X & s. DVD Video Red Hen Systems – 2005 - CONFIDENTIAL
s. DVR - Q 1 2006 Spatial Digital Video Recorder Red Hen Systems – 2005 - CONFIDENTIAL
s. DVR Spatial Digital Video Recorder • Next advancement in video mapping technology • Goal: design a simple operational unit for collecting & geo-referencing video • Facilitates collection of large volumes of data to disk – great for vehicle and aerial applications • Complete, real-time, geo-spatial MPEG 2 video encoding system Red Hen Systems – 2005 - CONFIDENTIAL
VMS Real Time • To Be Added Red Hen Systems – 2005 - CONFIDENTIAL
Red Hen Systems Product Overview Software Red Hen Systems – 2005 - CONFIDENTIAL
Media. Mapper Photo Edition Video Edition • Digital stills only • Supports ALL video collection methods, including VMS Mobile • No hardware • Full mapping environment • Includes Photo Edition Red Hen Systems – 2005 - CONFIDENTIAL
Pix. Point Extension for Arc. GIS Automates processing and linking of digital still images in Arc. View • Best solution for high image resolution requirements • Media transformation – automates media resizing, compression watermarking • Adds thumbnail Image Browser to the Table of Contents • Supports shapefiles and geodatabases, plus all projections and datums Image browser Integrate Pix. Point data Set image field Set preferred viewer Inspect images Process images (Media Processing) Launch Pix. Point (Acquire Data) Red Hen Systems – 2005 - CONFIDENTIAL
Geo. Video Extension for Arc. GIS Fully enables processing of GPS audio encoded video in Arc. View • Best solution for linear data collection, or motion video requirements • Supports VMS 300 or VMSx encoded video • Enables spatial random access to video • Enables feature creation • Enables still image capture Search and play at timecode Enable / disable autocenter Import DVD data Set options Red Hen Systems – 2005 - CONFIDENTIAL
Red Hen Systems Product Overview Distribution Red Hen Systems – 2005 - CONFIDENTIAL
Distribution Evolution • Choice of several applications • File formats for Media. Mapper, Arc. GIS, Map. Info • Low-cost, interactive “viewers” available • For consumers without GIS or Media. Mapper • “Served” to users with web browsers • Stills and point video (clips) • Read-only presentation • Streamlines distribution of packaged projects • Full “path” video in DVD format for easy delivery • Consultants tool • Multiple users dynamically view & update data • Search by multiple users • Video streaming over network Files / GIS databases HTML browser s. DVD Spatial Digital Video Distribution Enterprise Spatial Multimedia Red Hen Systems – 2005 - CONFIDENTIAL • Arc. IMS • Map. Xtreme
Spatial Multimedia Overview Collect Process Customize Distribute • database attribution GPS Digital Stills Motion Video Photo phone Application Files Pix. Point Geo. Video HTML Arc. GIS Extension • “Match” stills • “Index” video browser • define features / layers • add background maps VMS-X s. DVD(spatial Digital Video Distribution) VMS-300 Audio Feature, Compass s. DVR • create view objects (for html) Red Hen Systems – 2005 - CONFIDENTIAL Enterprise Spatial Multimedia
2006 Road. Map Q 1 Q 2 Q 3 Q 4 Camera Phone Field Tools s. DVR 4 Channel Media. Mapper 5. 3 Geo. Video 1. 2 Spatial Multimedia Server Real Time VMS (UAV ~ UGV) VMS-X AI Shoe Compatibility Red Hen Systems – 2005 - CONFIDENTIAL Media. Mapper 6. 0 Geo. Video 2. 0
Red Hen Systems Next Steps Red Hen Systems – 2005 - CONFIDENTIAL
Opportunity Analysis • Significant opportunity immediately in Defense and Intelligence – s. DVR – aerial applications – VMS-RT – Unmanned Vehicle Application – SMMS – Enterprise solution for photography and video • Huge future opportunity in the pro-sumer and consumer market – Spatial Camera Phone – Software designed for the non-GIS user to know “where is my photo/video” Red Hen Systems – 2005 - CONFIDENTIAL
Action Plan • Rationalize Executive Team – VP of Sales is critical • Overhaul Sales Team and Focus – DC presence • Strengthen Marketing and Business Development – Product Management – SBIR/RFP/RFQ process – Partners • Bolster Engineering Capability to meet market demand Red Hen Systems – 2005 - CONFIDENTIAL
Action Plan • Establish/Enhance Critical Business Partnerships – GIS Industry: ESRI, Trimble – Still Photo: Ricoh, Nikon, IPIX – Motion Imagery: i. Move, IMC • Eliminate Dealer Program and establish channels to market through partnerships • Pursue licensing with companies whose products implicate RHS patents (SAIC, Microsoft, Geo-Spatial Experts) Red Hen Systems – 2005 - CONFIDENTIAL
Use of Funds • Product Development – s. DVR/SMMS/VMS-RT/current product enhancements • Product Marketing/Introduction • Experience proposal writer (SBIR) • New Hires – – VP of Sales VP Marketing/Business Development/Proposals DC Presence 4 Engineers (1 HW, 3 SW) • Establish strong business partners and manage the channels – Prime Contractors – Industry and Technology channels – Useful Co-Sales/Co-Marketing arrangements Red Hen Systems – 2005 - CONFIDENTIAL
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