Red Core Red Seer Centre of Research Excellence

Red. Core – Red. Seer Centre of Research Excellence 01 Rapid Research in Data Deficient Markets Red. Core has experience in collecting and making sense of information in Volatile, Uncertain, Complex and Ambiguous scenarios. 02 Integrated Research Approach Red. Core combines market research and business intelligence with unconventional data collection techniques to provide actionable insights. 03 Consulting DNA Red. Core inherits Red. Seer’s consulting DNA to create plug and play research solutions. Red. Seer Consulting Confidential | 1

Red. Core has been working with all major consulting firms for >10 years A knowledge services partner with strong credentials… … and a consulting DNA Research services partner for professional services firms for consulting, business development and thought leadership One of the most published name in Indian Consumer Internet Industry Leading engagement partner for 10+ global consulting firms with engagements spanning 50 countries 4 primary research focused solutions and coverage across 10 sectors with experience in 1000+ complex engagements 60+ employees supporting clients on various topics in strategy, management and operations consulting Expertise in multi-methodology research and benchmarking (IRATM); conducted 300+ market and operations benchmarks Sample Clientele through - 115+ partners and 1500+ consultants Red. Seer Consulting Confidential | 2

Our Services In-person, Telephonic, & Web Surveys, In-depth Interviews, Focus Group Discussions, Census Consumer Research Distributor Discovery, Franchisee Evaluation, Mystery Shopping, Retail / Dealer Audit, Partner Satisfaction, Retail Census Supply Chain Insights Margin Optimization, Product Teardown & Bill of Materials, Organization and Productivity Metrics, Process & Value Chain Mapping , Business Intelligence Macroeconomic Studies, Industry and Sector Reports, Talent Pool Mapping, Micro Location Attractiveness, Analyst Support, Expert Access Bespoke Services Red. Seer Consulting Confidential | 3

Our Sectors Manufacturing, Retail and Distribution, Marketing and Branding, Product Testing, Consumer Behavior Pharmaceuticals, Medical Equipment, Retail and Distribution, Hospitals and Doctors OEMs, Tier- 1 & 2, Technology Provider, Independent aftermarket Retail, CPG & FMCG Healthcare & Life Sciences Government Programs and Policies, Online and Offline Businesses, School. Teacher, -Parent-Learner Ecosystem Automotive & Ancillary Retail Banking, Finance & Insurance, Private Banking & Wealth Management, Fintech, Investment Banking BFSI Online Consumer Behaviour, Supplier Ecosystem, Digital Infrastructure Education Internet & Technology Food manufacturing, RTE / RTC, Retail, Hotels, Restaurants and Cafes, Micromarkets Seeds, Fertilizers and Chemicals, Irrigation, Retail Food Services Agriculture Cement and Steel, EPC, Interior Design, Retail and Brokers Projects & Building Materials Red. Seer Consulting Confidential Industries & Engineering Cost Optimization (sourcing, COGS, BOM), Time and Motion, R&D Intelligence | 4

Quality Control @ Red. Core Human Research Design Maker-Checker Heuristic Analysis and Triangulation Red. Seer Consulting Confidential Consumer Research Channel Research Business Intelligence • Design “human” questionnaires (natural flow of conversation, direct questions, recallable facts & informed opinions, optimal length, early disqualification) • Digital instrument to ensure logical validity of questions • Identify data that would make respondent “uncomfortable” and replace with proxies (e. g. , revenue & margins, brand deals) • Mixed research approaches (mystery shopping + interviews) • Standardize KPI definitions (to control for varying business definitions) • Choose experts profile (based on relevance of knowledge) and interview type: disguised vs. open (based on information criticality) • Analyst briefing involving role play, and a thorough walkthrough of the questionnaire • Pilot interviews to refine language • Identification of correct questions during call-backs (immutable facts vs. varying opinions) • Call barges & comparison with call recording • Call backs to verify responses • Analyst briefing involving role play, and a thorough walkthrough of the questionnaire • Pilot interviews to address “proxy” questions (to confidential information) • Geo-tagged photographs & bills / invoices to verify responses • Include client / target for interim cross-verification against internal data • Ongoing check-ins with client team for data sanity and assumptions • Heuristic rules to identify outlier responses and double check their veracity • Secondary research (reports, articles etc. ) and industry experts’ opinion for data triangulation • Outlier data identification • Secondary research (reports, articles etc. ) and industry experts’ opinion for data triangulation | 5