RED BULL Content Products Ingredients History Mateschitzs other

RED BULL

Content - Products - Ingredients - History ->Mateschitz´s other investitions - Performance effects - Head office - Health risks - Dietrich Mateschitz (former of Red Bull)

Red Bull - Performance Effects - improves performance - improves concentration and responsiveness - increased attention and alertness - stimulates the metabolism � improves the wellbeing

Red Bull Gmb. H - History - established in 1984 (headquartered in Fuschl, Austria) - launched in 1987 - represented in 162 countries of the world - market share: 70 % - about 7800 workers - 4 000 000 cans are sold annualy - Red Bull represents -> Football, Ice Hockey, Air Race, Formel 1, Motorcross, NASCAR, Base Jumping, Paragliding, Kite-Surfing, Snowboarding

PRODUCTS - Red Bull sugarfree - Red Bull Cola (box or glassbottle) - Red Bull energy shot - Red Bull (glassbottle or original glasbottle) - Red Bull Lun. Aqua - Red Bull red edition, blue edition, silver edition

INGREDIENTS - water, sucrose, glucose, acidity regulator sodium citrates, carbon dioxide, taurine (0. 4%), glucuronolactone (0. 24%), caffeine (0. 03%), inositol, vitamins (niacin, pantothenic acid, B 6, B 12), flavor, colors (plain caramel, riboflavin)

Red Bull headquarters - Chef: Dietrich „Didi“ Mateschiz - +2 other indians

Health- risks - 2 -5 cans per day comes to malaise, nausea, headache, stomachache, flatulence or sleeplessness - to much sugar and koffein

Dietrich Mateschitz - born on May 20 th 1944 in Sankt Marein in Mürztal, Steiermark - austrian entrepreneur - croatian descent - Military -> 49 percent share of Red Bull Gmbh - Passion to planes -> Flying Bulls (advertising) - Hangar 7 in Salzbrug (a very popular building) - wealth ~ 5, 5 billions Euro