Recreation Sport Event Programming Review of last week

Recreation & Sport Event Programming Review of last week Lecture § Program Development Cycle § Stage A- Organisational Culture § Step 1 - Mission § Step 2 - Strategic Directions Workshop Forming teams § Program briefs §

Recreation & Sport Event Programming Summary of Week 1 § § § § Course overview Assessment Course aim Career relevance More than just event management Rossman’s Program Development Cycle Working in teams

Recreation & Sport Event Programming Week 1 Readings § Chapter 1 of Rossman § Leisure is a social experience; people seek social interaction § It should: § be intrinsically satisfying § contain an element of freedom § involve personal engagement § be conducted during free time § Various forms: Tourism / Games / Recreation / Play / Sport § Understand individual needs § Avoid over-programming

Recreation & Sport Event Programming The Program Development Cycle § Agency culture (stage 1) (1) mission (2) strategic directions § Target program development (stage 2) (3) client input (4) program goals (5) program design

Recreation & Sport Event Programming The Program Development Cycle § Operation strategies (stage 3) (6) Program Plan (7) Program Implementation § Follow-up analysis (stage 4) (8) Evaluate (9) Disposition Decision

Recreation & Sport Event Programming Agency Culture § Most commonly leisure programmers design and deliver programs on behalf of an organisation. § The programmer must therefore understand the environment in which the organisation operates, and how the environment influences the services that the organisation can develop and operate (Rossman, 2008) § Every organisation has a different structure, has different philosophies, delivers different programs, and therefore has different expectations.

Recreation & Sport Event Programming Agency Culture § Understanding of culture is difficult to appreciate unless you have time to live in the organisation § To assist the process we can look for tangible or visible cues. For example: § § § office design/building location magazines/promotional fliers websites/media people/uniforms documented workplace values § An Inside Look at Google § Website- Canteen § Gender wars at Bowls SA

Recreation & Sport Event Programming Step 1 - Mission Statement § A mission statement conveys the essence of an organisation and answers the question “what are we about? ” (Jordan et al 2005) § The mission reflects an organisation’s essential reason for existence, its unique identity that sets it apart from others (Hensler & Brunell 1993) § A Mission Statement is: § a formal declaration § non measurable § non operational

Recreation & Sport Event Programming Step 1 - Mission Statement Uni. SA ‘Uni. SA educates professionals and citizens to the highest standards; creates and disseminates knowledge; and engages with our communities to address the major issues of our time’ Australian Sports Commission ‘to enrich the lives of all Australians through sport’ Henley Football Club ‘to be recognised as a leader in providing valued sporting and other healthy activities for the local community’

Recreation & Sport Event Programming Step 1 - Mission Statement Salisbury Council ‘The City of Salisbury is committed to excellence in building a community of opportunity and spirit in a quality environment’ Salisbury Recreation Services ‘To provide a broad range of competitive and noncompetitive recreation, sports development and community focused services within Council’s Business Unit Framework’

Recreation & Sport Event Programming Step 1 - Mission Statement- Why have one? § To communicate to external stakeholders about the reason for existence § To foster motivation and provide clear direction to internal stakeholders § To provide a basis on which strategic directions and planning can be based

Recreation & Sport Event Programming Step 1 - Mission Statement. What does this mean for the programmer? § Provides a starting point § Provides you with an end goal

Recreation & Sport Event Programming Step 2 - Strategic Directions § The documenting of the organisation’s mission, goals, objectives, strategies and actions enables the organisation to establish its strategic directions § The documenting of strategic directions assists the organisation to plan for long term success § It helps to gain agreement on the project’s purpose and what is to be achieved

Recreation & Sport Event Programming Step 2 - Strategic Directions ( Operational Plan ) A hierarchy develops: Mission Vision Goals Objectives Strategies Actions general specific

Recreation & Sport Event Programming Step 2 - Strategic Directions Vision Statement § A vision statement addresses what an organisation wants to do and where they want to be (Jordan et al 2005) § A description of the organisation’s most desirable future state and a declaration of what the organisation needs to care about most in order to reach the future (Hensler & Brunnell 1993)

Recreation & Sport Event Programming Step 2 - Strategic Directions ( Goals ) § Goals are broad-based statements of intent § When writing goals, all entities to whom the programmer has some accountability should be considered § They should § start with a verb - eg To establish, to create, to have § be more specific, helps to prioritise § usually 3 -5 years

Recreation & Sport Event Programming Step 2 - Strategic Directions Objectives § Objectives are specific statements of intent that give focus to service delivery and provide a basis for subsequent evaluation. § They should: § focus for the next 12 months § must be SMART: § § § Specific Measurable Achievable Relevant Time Bound

Recreation & Sport Event Programming Step 2 - Strategic Directions Strategies and Actions § Strategies – methods of execution necessary to achieve each objective § Actions – specific tasks necessary to achieve each strategy

Recreation & Sport Event Programming Step 2 - Strategic Directions What does this mean for the programmer? § All programmed events should play a role in achieving the strategic plan § Understanding the strategic plan will assist with: § Direction § Cohesion § Contributing to the attainment of the strategic plan will assist with: § Accountability § Justification

Recreation & Sport Event Programming Step 2 - Strategic Directions ( Operational Plan ) Event Plan: Mission Vision Goals Objectives Strategies Actions general specific

Recreation & Sport Event Programming Step 2 - Strategic Directions Planning techniques- SWOT Analysis § A SWOT is an environmental analysis used to determine the factors that will influence the program, prior to the initiation of labor intensive activity (De Leslie, 2008) § The process can be used when planning for an entire organisation or for a specific department, event or program

Recreation & Sport Event Programming Step 2 - Strategic Directions SWOT Analysis § SW= strengths & weaknesses § the internal environment (within your control): § § § Financial Resources Physical Resources Human Resources Organisational Resources Reputation

Recreation & Sport Event Programming Step 2 - Strategic Directions SWOT Analysis § OT = opportunities & threats § the external environmental (outside your control): § § § Political / legal Environmental Economic Social Technical External stakeholders (demographics)

Recreation & Sport Event Programming Step 2 - Strategic Directions SWOT Analysis § Identify trend / issue / factor § Detail its significance (why is it important) § Suggest action to be taken § Establish importance and timing

Recreation & Sport Event Programming APPENDIX 1: Summary of the macro analysis Identified Trends Meaning / Significance Social Continued prevalence of inactive 1. Threat- limiting effectiveness lifestyles of program 2. Opp- increases the need for the program Societal perceptions of safety in 1. Opp- increases the need for public space the program Increased awareness of health 1. Opp- increased issues at a societal level understanding and awareness of issues 2. Opp- increase the interest in the program Economic Increasing costs of living 1. Opp- more need for access to free services 2. Threat- increase in coaching fees Increasing insurance costs on 1. Opp- more need for income non for profit clubs generation streams 2. Threat- increase in coaching fees Increasing costs of obesity on 1. Opp- justification for society program existence Political Upcoming election 1. 2. Identified actions 1. Importance / Timing Explore possible interdepartmental approach Obtain and use relevant data 1. High / Long 2. Moderate / Medium Highlight the value of supervised sport Explore ways to capitalise on new knowledge Develop links between health awareness and the program 1. High / Immediate 1. High / Medium 2. Moderate / Medium 1. Obtain and use relevant data 1. Moderate / Medium 2. Conduct budget forecast 2. High / Immediate 1. Low / Medium 2. Update SSO & local club communication strategy Conduct budget forecast 2. High / Immediate 1. Obtain and use relevant data 1. Moderate / Medium 2. 1. 1. 2. Threat- all funding and 1. programs come under review Both- possible changes to 2. policy, priorities and funding Ensure all KPO’s are met and 1. documented High / Immediate Develop lobbying action plan 2. High / Immediate

Recreation & Sport Event Programming Step 2 - Strategic Directions SWOT Analysis § The SWOT can be completed individually or as a group. § group discussion § individually and then combine results

Recreation & Sport Event Programming Assessment § Mid semester test- 30% § Week 8 Program proposal (group work)- 10% § Week 8 § Program presentation (group work)- 10% § Week 13 § Final report (group work)- 30% § Week 15 § Personal diary / Contribution to the team- 20% § Weekly

Recreation & Sport Event Programming Group Work Allocation of Groups § Groups have been allocated and requests have been considered § No changing of groups or placements § Attend workshop with your group from now on

Recreation & Sport Event Programming Professional Expectations § § § Communication Appearance Behaviour Punctuality Commitment Bonus Points: § Shows initiative § Can work autonomously § Can work as part of a team

Recreation & Sport Event Programming Readings § Rossman- Program Development Cycle (P 97 -105 or homepage) § Group work tools (on homepage)