Reciprocal Link Building DEFINITION Reciprocal links are links

Reciprocal Link Building

DEFINITION Reciprocal links are links between two sites that have been created and linked to each other for a number of possible reasons. The site owners may do this to give visitors a chance to see both sites, as they may be related, or as a show of partnership.

The major commercial search engines do provide some information about linking in their guidelines

GOOGLE LINK SCHEMES Google’s page on Link Schemes warns site owners that some kinds of linking might impact the ratings of their web sites negatively, including: Links intended to manipulate Page. Rank Links to web spammers or bad neighborhoods on the web Excessive reciprocal links or excessive link exchanging (“Link to me and I’ll link to you. ”) Buying or selling links that pass Page. Rank

YAHOO LINK SCHEMES Yahoo, in their Search Content Quality Guidelines, provides examples of content that they don’t want included in their search engine, such as: Sites cross-linked excessively with other sites to inflate a site’s apparent popularity

WINDOWS LIVE HELP Windows Live Help, in their page on Guidelines for successful indexing, include amongst their list of “techniques that might prevent your website from appearing in Live Search results, ” the following: Using techniques, such as link farms, to artificially increase the number of links to your webpage.

PROS OF RECIPROCITY Added Traffic Increase site rank

CONS OF RECIPROCITY Inappropriate Liking causes to degrading site rank Inappropriate Liking causes leading to less traffic

PUTTING IT ALL TOGETHER IN A LINK REQUEST TEMPLATE Subject: <Name>, We’ve got a <Category> resource we think your readers might like… Hi <Insert Name>, My name is <Real Name> and I’m getting in touch with you regarding your <Insert Category> site/blog <Insert Blog/Site Name>. I’m currently working with <Insert Client Site Name> to announce their new resource <Insert Article/Linkbait Name>, and thought this might be of interest to you and your readers, as it provides an easy and intuitive way to <Insert Benefit Here>. You can review the article at <Insert URL>. If you find the resource to be of value to you and your readers, I’d appreciate it if you could add it to your <links page url> or announce it to your readers at your own discretion. Alternatively, you can utilize the customized badge or link code provided below: <Insert Badge or Anchor Text Optimized HTML Code> As someone has an interest in <Category>, I’ve signed up to your site’s <newsletter/rss> and look forward to learning more about your business. Please let me know if the above provides you with the information you need to review and consider our new section for linking. I’m available Monday to Friday 9 am-5 pm EST, and can be contacted via telephone at my direct line (905) 420 -1234 and also by my direct email <name@domain. com>. Best wishes, <Real Name>, <Client Name> <Contact Details>

Thank You All. . . !