- Slides: 11
Real-Time News & Information Now More than Ever Information Today session A 103 May 14, 2002
Real-Time News & Information Now More than Ever • The Market - concepts to understand news content – News usage segmentation thoughts • Your organization - the Needs Assessment – Understanding your organization’s needs • Technology - how to acquire and deploy content – Integration into existing taxonomy and infrastructure
The Information Industry IT Information Technology • Technology as discipline • the plumbing • Analysts such as Gartner diagram adapted from Outsell, Inc. - used with permission IC Information Content • Content as discipline • the water • Analysts such as Outsell
Real-time news • Real-time news – A culture or philosophy that expects the unexpected – Sub second delivery – Need to know immediately (contrast with) • Archive content – Need historical perspective – Deep and rich content required
Question Do you read a daily newspaper? (either in print or online)
Positioning (one way to look at news usage) “All the news that’s fit to print” Tell me what I need to know Example using news content Searching 2, 073, 418, 204 web pages Answer my Question
Needs Assessment A formal needs assessment can help determine organizational requirements for real-time news • • • How do users view content? What’s required? What’s nice to have How is information used Does content need to be integrated?
Real-time news as a raw material for business • Is Content a requirement? – Or just nice to have? • Is content as raw material for industry? – Or just nice to have? • Content as raw material for job function? – Or just nice to have? • Does the user really need content?
Taxonomies are critical for success A word can have different meanings for different people Source: News. Edge white paper: Taxonomies, The value of organized business knowledge
White Paper Available Taxonomies The value of organized business knowledge • Free white paper available at the News. Edge table • Well reviewed and quoted by media and analysts