RealTime News Information Now More than Ever Information

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Real-Time News & Information Now More than Ever Information Today session A 103 May

Real-Time News & Information Now More than Ever Information Today session A 103 May 14, 2002

Real-Time News & Information Now More than Ever • The Market - concepts to

Real-Time News & Information Now More than Ever • The Market - concepts to understand news content – News usage segmentation thoughts • Your organization - the Needs Assessment – Understanding your organization’s needs • Technology - how to acquire and deploy content – Integration into existing taxonomy and infrastructure

The Information Industry IT Information Technology • Technology as discipline • the plumbing •

The Information Industry IT Information Technology • Technology as discipline • the plumbing • Analysts such as Gartner diagram adapted from Outsell, Inc. - used with permission IC Information Content • Content as discipline • the water • Analysts such as Outsell

Real-time news • Real-time news – A culture or philosophy that expects the unexpected

Real-time news • Real-time news – A culture or philosophy that expects the unexpected – Sub second delivery – Need to know immediately (contrast with) • Archive content – Need historical perspective – Deep and rich content required

Question Do you read a daily newspaper? (either in print or online)

Question Do you read a daily newspaper? (either in print or online)

Positioning (one way to look at news usage) “All the news that’s fit to

Positioning (one way to look at news usage) “All the news that’s fit to print” Tell me what I need to know Example using news content Searching 2, 073, 418, 204 web pages Answer my Question

Needs Assessment A formal needs assessment can help determine organizational requirements for real-time news

Needs Assessment A formal needs assessment can help determine organizational requirements for real-time news • • • How do users view content? What’s required? What’s nice to have How is information used Does content need to be integrated?

Real-time news as a raw material for business • Is Content a requirement? –

Real-time news as a raw material for business • Is Content a requirement? – Or just nice to have? • Is content as raw material for industry? – Or just nice to have? • Content as raw material for job function? – Or just nice to have? • Does the user really need content?

Taxonomies are critical for success A word can have different meanings for different people

Taxonomies are critical for success A word can have different meanings for different people Source: News. Edge white paper: Taxonomies, The value of organized business knowledge

White Paper Available Taxonomies The value of organized business knowledge • Free white paper

White Paper Available Taxonomies The value of organized business knowledge • Free white paper available at the News. Edge table • Well reviewed and quoted by media and analysts