Real Appeal brought to you by United Healthcare

Real Appeal brought to you by United. Healthcare

America’s weight problem is dangerous and expensive Weight issues have reached epidemic proportions: 69% of U. S. adults are overweight or obese 1 Being overweight can drive significant medical costs: § Overweight and obese workers have medical claims that were seven times higher than their fit coworkers 2 § Health care cost directly related to excess pounds are estimated to double each decade, reaching $957 billion in 20303 Being overweight increases the risk of developing diseases: heart disease, Type 2 diabetes, hypertension, high blood pressure, sleep apnea 4 1. Flegal et al. , “Prevalence of obesity and trends in the distribution of body mass index among U. S. adults”; Journal of American Medical Association; 2012 2. Finklestein et al. , “Obesity and Severe Obesity Forecast through 2030”; American Journal of Preventative Medicine; 2012 3. American Heart Association; “Overweight and Obesity: 2012 Statistical Fact Sheet”; January 2012 4. Centers for Disease Control and Prevention (CDC); “Vital Signs: Adult Obesity”; August 2010 2 © 2013 United Health. Care Services, Inc. Do not distribute or reproduce without express permission from United. Health Group. 2

Introducing Real Appeal Proven Science Top-notch Entertainment Goals Scalable Disease Prevention Lasting Behavior Change Medical Savings 3 Proprietary Information of United. Health Group. Do not distribute or reproduce without express permission of United. Health Group. Partnership in Communication

Consumer approach to support weight loss Invitation Enrollment Universally applicable and empowering messaging engages the willing and captures those at risk. Participants pre-enroll online and schedule a time for their personalization session. 1 2 Community Personalization Participants meet online for 52 weeks to watch, learn and laugh with their coach and private success group. Camaraderie helps drive sustained weight loss. A Real Appeal expert assesses appropriateness, readiness to commit, barriers and goals then tailors the program to each participant’s unique needs. 4 3 5 6 Kit Participants receive tools to help them succeed. 7 Coaching Tools A coach is available to participants for one-to-one interactions. A comprehensive suite of digital tools is available to support and track progress. 4 Proprietary Information of United. Health Group. Do not distribute or reproduce without express permission of United. Health Group.

Real Appeal Program Tiers At-Risk Intensive Lifestyle Intervention (ILI) Not At-Risk Self-Directed Definition An intensive lifestyle intervention experience for individuals who will benefit from clinically relevant weight loss. Participate in up to 52 weeks of engaging, intensive, customized lifestyle support. A self-directed experience for individuals who are primarily healthy and do not medically qualify, but looking to lose a few pounds and maintain a healthy weight. Qualifications BMI ≥ 30 OR * BMI 25 to 29. 9 with qualifying comorbidity BMI 23 -29. 9 with no qualifying comorbidity Coaching • 1: 1 Customization call • Group sessions with a live virtual coach and videos (20 -30 class size) • Customized 1: 1 live coaching, telephone, secure messaging • Real Appeal Answer Center • 1: 1 Customization call • Group sessions with a live virtual coach • Messaging with coach • View videos in the online library or DVD • Real Appeal Answer Center Supporting Tools • 24/7 access to the secure portal • Tips and tools for healthier living • Online tracking tools (syncs with RA app, Jawbone, Fitbit) • Box of supportive tools – Blender, scale, food scale, pedometer, portion plate, water bottle, measuring cups and spoons, session guide, nutrition guide, workout DVD • 24/7 access to the secure portal • Tips and tools for healthier living • Online tracking tools (syncs with RA app, Jawbone, Fitbit) • Box of supportive tools – Blender, scale, food scale, pedometer, portion plate, water bottle, measuring cups and spoons, session guide, nutrition guide, workout DVD 5 Proprietary information of United. Health Group. Do not distribute or reproduce without express permission of United. Health Group.

Results • • • In the initial 6 months, Real Appeal enrolled more than 30, 000 participants Our current cohort study is made up of about 10% of the enrolled participants within the initial 6 months. So far, after completion of the first phase of the program (16+ Weeks), this cohort has the following statistics*: 89% 60% 46% of the enrolled at risk participants have attended at least 1 session of the at risk population are engaged of engaged participants are on track for greater than 5% weight loss 92% 7. 1 4. 84 of the engaged have lost weight average pounds lost Average consumer satisfaction on a scale out of 5 *We continue to monitor participants as they progress through the 52 week program. Definitions: Enrolled =Complete a personalization session and assigned a group. Engaged=Attended 4+ sessions. At Risk=Participant’s risk level according to USPSTF guidelines (BMI >30 or BMI or 25 -29. 9 with a comorbidity) 6 Proprietary Information of United. Health Group. Do not distribute or reproduce without express permission of United. Health Group.

Next Steps 1. Connect with Bryan Engleson to develop a promotional plan for your agency 2. Pick up posters, handouts, etc at Real Appeal booth 3. Talk with everyone you know about the program!! 7 Proprietary information of United. Health Group. Do not distribute or reproduce without express permission of United. Health Group.

How is this different? Intensive multi-component intervention Covers pre-diabetes and those with cardiovascular risk Entertaining and aspirational messaging versus academic or fear-based Science meets direct to consumer marketing techniques Pay for results versus pay for session attendance Fully immersive and interactive experience Year-long program 8 Proprietary Information of United. Health Group. Do not distribute or reproduce without express permission of United. Health Group.