Razzle Dazzle Nature of Promotion 4 1 Examine
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Razzle Dazzle Nature of Promotion 4. 1 Examine the types of promotion used in marketing
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What is Promotion • Any form of communication a business uses to inform, persuade or remind people about its products and improve its public image. • Persuasive Communication
Who uses Promotion? • • • Large and small business Government Agencies Special Interest Groups Producers Middlemen Individuals (Politicians)
What are the Characteristics of Effective Promotion • • • Persuasive Relevant Appropriate Factual Repetitive Coordinated ** Know what these mean!!
What are the benefits of promotion? Increased Sales Strong Position Increased customer loyalty Increased product/company awareness Better informed, more satisfied customers/ PRE-SELL • Increased Employment Opportunities • Increased media support • • • Again! Understand what these mean!
What does Promotion DO!? • INFORM: about new products, how to use, introduce special features, more extensive a decision the more details need to be shared, about ideas or images • PERSUADE: buy the product, change your view, develop an opinion, ask for ACTION, beat competition, NEW IMAGE, etc • REMIND: Reinforce action, message or image