Range of services Port of Hamburg Marketing Bengt

Range of services Port of Hamburg Marketing Bengt van Beuningen Port of Hamburg Marketing Reg. Assn. www. mainport-hamburg. de Port of Hamburg

Definition of International Marketing (1/3) International Marketing is the performance of business activities directing the flow of products and services from producer to consumer in different countries. www. mainport-hamburg. de Port of Hamburg

Definition of International Marketing (2/3) A successful performance of the marketing function is contingent upon the adoption of the marketing concept, consisting of a: a customer orientation, b: an integrated marketing organisation, and c: customer satisfaction. www. mainport-hamburg. de Port of Hamburg

Definition of International Marketing (3/3) Marketing Management is the execution of an independent or a company´s marketing organisation. Marketing management is assigned decision-making authority over: § § product strategy, communication strategy, distribution strategy, and pricing strategy. The combination of these four aspects of marketing is referred to as the marketing mix. www. mainport-hamburg. de Port of Hamburg

Port of Hamburg Marketing Regd. Assn. or HHM The „Port of Hamburg Marketing Regd. Assn. “ § concentrates itself on the communication strategy. § HHM is an organisation with approx. 220 members, most of them from the Hamburg Metropolitan region. § HHM is a public-private-partnership (ppp). § HHM is in daily business driven by several HHM working groups, were the PR and sales people of member companies realise their input and influence. www. mainport-hamburg. de Port of Hamburg

Structure Port of Hamburg Marketing Member Companies www. mainport-hamburg. de Port of Hamburg

HHM: vision Our vision is to support all our member companies in that way, that the clients of the port as well as the whole port community considers Hamburg as the best port in Europe. By doing this, we had to secure Hamburgs dominant position as the absolutely No. 1 port in Germany. www. mainport-hamburg. de Port of Hamburg

HHM: mission HHM is responsible for global port marketing. For this HHM operates an international network of Port Representative Offices. This is to ensure that our customer are constantly provided with first hand information in due time and if necessary in local language. HHM is responsible to realize the general port Public Relation and market research. www. mainport-hamburg. de Port of Hamburg

Port Representative Offices Hamburg St. Petersburg Dresden Warsaw Prague Munich Budapest Vienna Seoul Shanghai Hong Kong www. mainport-hamburg. de Port of Hamburg

Port Marketing Organization Chairman & CEO Secretary Information & Communication Project Developement Press Department Local Projects Publications Projects for Members Exhibitions / Events Market Research Controlling Representatives Europe (8) Representatives overseas (5) New Media / Internet www. mainport-hamburg. de Port of Hamburg

Market Research § Statistics § Container traffic § Throughput via Hamburg per quarter § Container traffic via Rotterdam, Antwerp and Bremen Ports August 2005 § German foreign trade divided into Hinterland regions and via Hamburg § Transit statistics via Hamburg § § www. mainport-hamburg. de Monthly reports Research (optional) § Archives § Internet Port of Hamburg

Event Marketing § Programs for Customers and multipliers from Press, Business, Officials, Science and Education § Reports for Export Industries § Workshops, Seminars § Conferences § Annual Port Birthday www. mainport-hamburg. de Port of Hamburg

Internet & Multimedia § Company Profiles § Newsletter for our members § Press Services (News Releases, Photos. . . ) § Basic Information on the Port and its various branches § Internetsites for our Members § Presentations for Members and special Events www. mainport-hamburg. de Port of Hamburg

Publications & Video § Port of Hamburg Handbook § Port of Hamburg Magazine Connections: Liner Service via Hamburg § Port of Hamburg Magazine § Port of Hamburg Video www. mainport-hamburg. de Port of Hamburg

Press & Photo § Regular Press mailings and Press Conferences § Press releases for member companies § Actual photos and photo archiv www. mainport-hamburg. de Port of Hamburg

Exhibitions § Port of Hamburg as a platform for HHM-member companies, e. g. § Trans Russia, Moskau § Transport Logistic, München § Intermodal, Hamburg § Break bulk expo + conf. , Houston § 5 – 7 exhibitions per year, worldwide www. mainport-hamburg. de Port of Hamburg

Hamburgs´s USP (Unique Selling Position) Seaport with two seafront sides North Sea / Atlantic Baltic Sea =2, 533 Mio. TEU www. mainport-hamburg. de Port of Hamburg

Hamburgs´s strategic approach meet your customer at minimum twice “think global, act local“ =2, 533 Mio. TEU www. mainport-hamburg. de Port of Hamburg

Thank you very much for your attentio Port of Hamburg