Randolph Farm 2010 Casselmonte Farm Growing Ginger in

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Randolph Farm 2010 Casselmonte Farm

Randolph Farm 2010 Casselmonte Farm

Growing Ginger in a Temperate Climate Your Resources … Ø Dr. Reza Rafie, VSU

Growing Ginger in a Temperate Climate Your Resources … Ø Dr. Reza Rafie, VSU Casselmonte Farm

Making Ginger a Successful Crop on your farm depends on how well you manage

Making Ginger a Successful Crop on your farm depends on how well you manage three challenges: Ø Seed/Disease Ø Growing Protocol Ø Marketing Casselmonte Farm

Ginger Seed Sources Ø Puna Organics, Hawaii X East Branch Ginger Out of Business

Ginger Seed Sources Ø Puna Organics, Hawaii X East Branch Ginger Out of Business Ø Grocery / Wholesale ? Casselmonte Farm

Casselmonte Farm

Casselmonte Farm

Growing Ø Pre-Sprout Ø Transplant Ø Feeding Casselmonte Farm

Growing Ø Pre-Sprout Ø Transplant Ø Feeding Casselmonte Farm

Growing Ø Pre-Sprout Ø Transplant Ø Feeding Casselmonte Farm

Growing Ø Pre-Sprout Ø Transplant Ø Feeding Casselmonte Farm

Casselmonte Farm

Casselmonte Farm

Casselmonte Farm

Casselmonte Farm

Casselmonte Farm

Casselmonte Farm

Casselmonte Farm

Casselmonte Farm

Growing Ø Pre-Sprout Ø Transplant Ø Feeding Casselmonte Farm

Growing Ø Pre-Sprout Ø Transplant Ø Feeding Casselmonte Farm

Saving Energy ($) vs Growing Time Casselmonte Farm

Saving Energy ($) vs Growing Time Casselmonte Farm

Growing Ø Pre-Sprout Ø Transplant Ø Feeding Casselmonte Farm

Growing Ø Pre-Sprout Ø Transplant Ø Feeding Casselmonte Farm

Feeding Ø Granular Ø Drip Ø Foliar Casselmonte Farm

Feeding Ø Granular Ø Drip Ø Foliar Casselmonte Farm

Casselmonte Farm

Casselmonte Farm

Casselmonte Farm

Casselmonte Farm

Casselmonte Farm

Casselmonte Farm

Casselmonte Farm

Casselmonte Farm

Casselmonte Farm

Casselmonte Farm

Marketing Casselmonte Farm

Marketing Casselmonte Farm

Price vs Production Cost Terminal Markets – Wholesale Price 30 -lb carton Atlanta China

Price vs Production Cost Terminal Markets – Wholesale Price 30 -lb carton Atlanta China $2. 20/lb Baltimore China $1. 93/lb Peru $1. 76/lb Thailand $2. 33/lb Casselmonte Farm’s Production Cost for a 1, 000 -lb Ginger Crop X Labor X High Tunnel (capital costs) $1. 70 -$2/lb Casselmonte Farm

We Divide Our Customers into Three Major Groups 1. Buying for Spice / Flavor

We Divide Our Customers into Three Major Groups 1. Buying for Spice / Flavor § Individuals § Restaurants 2. Institutional Buyers § Grocery Stores § Beverage / Prepared Food Processors 3. Health Food Casselmonte Farm

Marketing Handouts Casselmonte Farm

Marketing Handouts Casselmonte Farm

Casselmonte Farm

Casselmonte Farm

We Divide Our Customers into Three Major Groups 1. Buying for Spice / Flavor

We Divide Our Customers into Three Major Groups 1. Buying for Spice / Flavor § Individuals § Restaurants 2. Institutional Buyers § Grocery Stores § Beverage / Prepared Food Processors 3. Health Food Casselmonte Farm

2011 Casselmonte Farm

2011 Casselmonte Farm

Is an explanation necessary? Beer Advocate gave GBS a perfect score – 100! Casselmonte

Is an explanation necessary? Beer Advocate gave GBS a perfect score – 100! Casselmonte Farm

We Divide Our Customers into Three Major Groups 1. Buying for Spice / Flavor

We Divide Our Customers into Three Major Groups 1. Buying for Spice / Flavor § Individuals § Restaurants 2. Institutional Buyers § § Grocery Stores Beverage / Prepared Food Processors 3. Health Food Casselmonte Farm

Think Out of the Box! Be Bodacious!

Think Out of the Box! Be Bodacious!

The Washington Post 2011 Casselmonte Farm

The Washington Post 2011 Casselmonte Farm

NPR Casselmonte Farm Builds Reputation for Unique, Flavorful Produce October 23, 2014 -- Catherine

NPR Casselmonte Farm Builds Reputation for Unique, Flavorful Produce October 23, 2014 -- Catherine Komp The New York Times 2013 Casselmonte Farm

Ginger Speedbumps Ø Tropical Plant in a Temperate Climate – Limited Resources Ø Clean

Ginger Speedbumps Ø Tropical Plant in a Temperate Climate – Limited Resources Ø Clean Seed Sources Very Limited – important for controlling diseases Ø Pricing o Mature Ginger – Wholesale price driven by imports Casselmonte Farm