Raising a Ruckus PRODUCT PRICE PLACE PROMOTION Marketing

Raising a Ruckus

PRODUCT PRICE PLACE PROMOTION Marketing 101

PRODUCT = SUPPORT PRICE = FREE PLACE = HOSPITAL OR REHAB CENTER PROMOTION = RUCKUS Marketing 101

§ Peer Support © Welcome © Comfort © Safe haven © Role models © Answers What is our product?

§ Support vs. Membership © © Support is free…right? Optimal joining time? Is 90 days enough? What’s most important? What is our price?

§ Location, Location © Hospitals © Rehab centers © Coffee shops © Community centers © Where else? What is our place?

§ § § Newsletters Emails Phone Calls Flyers Word of mouth What else? How do we promote?

§ § § Hospital communications Newspapers Television stations Radio stations Social Media What else? Potential Channels

§ Flyers on bulletin boards § In-house video systems § Waiting rooms © Brochures © Heartbeat Magazine © Heart. Guide § Newsletters § What else? Hospital Channels

§ § § § Press releases and pictures Get to know health reporters Community events calendars Invite reporters to events Serve as a resource Volunteer visibility What else? Newspapers

§ § § Press releases Get to know health reporters Invite reporters to events Community features Serve as a resource What else? Television/Radio Stations

§ Events © Invite patients, caregivers, families © Show pictures § Offer “soundbite support” © Short reminders, health tips § Volunteer visibility § What else? Social Media

§ Mended Hearts is the largest peerto-peer heart patient support network in the world. § Mended Little Hearts is the largest peer-to-peer support network for CHD families in the world. Elevator Speech

§ We visit 200, 000 patients every year, in hospitals and rehab centers. § We have 300 chapters in North America, operating through 460 hospitals. § Peer support improves outcomes by offering hope to patients and their families. Elevator Speech

Raising More Ruckus

The Power of Peer Support