RAB ez Auction Revenue Solutions from RAB Your

RAB ez. Auction Revenue Solutions from RAB

Your station sells/auctions Clients use proceeds products or services, to subsidize new campaigns or enhance generating ad existing schedules revenue Listeners save money 2

Getting Started … • Choose a format … – Auctions • Station establishes opening bids, bid increments and the timeframe for each item featured on the program • Listeners bid over the phone and/or online for a given item. – Shopping Shows • Station establishes a price (65 to 75% of retail) for each item featured on the program • Listeners buy directly over the phone and/or online • No bidding

Getting Started • Most programs are a combo of auction and shopping show. • Station features items in a weekly or monthly program • Event shows also work well – Quarterly or seasonal • Direct phone calls and Internet • Effective administration is one of the largest hurdles

Before You Begin • Designate an auction administrator • Train staff • Set business hours • Set certificate expiration date • Establish return policy • Provide cash drawer and system for managing receivables

Working with clients As part of your proposal … • • • Set the dollar value needed for campaign Suggest products or services Establish % of advertiser credit Detail any restrictions Set the time frame for item sale Close Before the auction … • • Set in-store signage and/or display Place promotional support: promos, billboards, email Double-check details of inventory item Communicate with in-store sales staff

Suggestions for Doing It Better • • • New business only 50% of the schedule Select items you know will sell well – shop for your listeners Consider general certificates whenever possible Require management review before finalizing any agreement Apply credit only after an item is paid for

Suggestions for Doing It Better • Sales – Credit can be pre-established or based on the selling price of the item. • Consider 85% advertiser credit • Place minimum beginning price at 70% of retail value • Manage risk and exposure – Keep one rate card • No negotiation on rate • Consider certain restrictions to avoid trading more valuable inventory – – Limit clients a seller can have on the show Consider an “auction billboard” promos Help your retailers feature auction items Don’t accept distressed inventory

Suggestions for Doing It Better • Other Ideas – Number certificates and make them look valuable – Set a “use by” date (60 days) – Use customer e-mail address to identify successful bidders – Keep your auction open 24/7 – Don’t set prices too low

RAB ez. Auction is the complete, affordable solution for managing your station's auction or shopping show! ez. Auction includes. . . • A customizable online auction • Fully scalable • Complete tracking/administration • Multiple payment methods • Multiple delivery options • Complete sales guide • Ongoing support

Getting Started is Easy RAB can help transform your auction into a powerful revenue-generating tool with online software, support and complete training. For a complete demonstration or more information, call RAB at 1 -800 -232 -3131.