Questions to consider during target group engagement planning

Questions to consider during target group engagement planning q Who is your target audience? q Based on your partnership objectives, what is the target state? q Does the target group need to be more aware of something? q Does the target group need to change their attitude? q Does the target group need to change their behaviour? q Should my communications be more informative or engaging? q What kinds of reputational risks are there? q What are the key messages for them? What do they need to know or understand? q How can they best be reached with key messages? q Is there some 3 rd party who has an access to them? Who is credible in their eyes? q What kind of materials could be utilised or distributed to them? In which occasions? q How frequent should the communications be in order to reach the aspired target state or change? q How do I follow up or measure the progress? How do I know the activities were successful?

Partnership target group communications & engagement -template PARTNERSHIP OBJECTIVE/S TARGET GROUP/S • Local farmers in Example are • Local women in Example village • Create awareness of water shortages KEY MESSAGES REPUTATIONAL RISKS • At the current ways of consumption, water shortages are getting worse • Water shortages influence the whole community • Use water wisely MATERIALS • • • Educational video series Educational brochures Posters Stories Pictures CHANNELS • Training sessions • Information sessions • Cooking event DESCRIPTION During spring 2016, two educational campaigns will be organized together with Eco. NGO organization. • Campaign 1 will include: • Posters in local supermarkets • Two training sessions about “How to use water wisely” for local women • One information session about “Water shortage influences” for local farmers • Educational brochures will be distributed in the trainings. These brochures include actual pictures from the Fake River. • Campaign 2 will include: • Educational brochures will be distributed in the Example village • Local stories will be gathered and shared in cooking event for the local women • How are you going to Capture the Action? FREQUENCY • Campaign 1: January 15 th-March 15 th • Posters distributed on January 18 th to local supermarkets • First training session on Feb 20 th • One information session on March 13 th • Second training session in March 23 rd • Campaign 2: March 2016 - May 2016 • Local stories will be gathered during Feb 2016 • Cooking event is organized on April 15 th • Brochures will be distributed in May

External communications plan - template Objective Target audience Key messages Communications material Communications channel Schedule Responsible Budget Raise awareness of water challenges in Example city Citizens in Example city • • xxx Newspaper article Local newspaper Feb 2016 N. N. 600 $ Raise awareness of water challenges in Example city Local women entrepreneurs in Example city • • xxx Brochure Training event Mar 2016 N. N. 400 $