Question 2 Technical Elements Lesson objective To apply

Question 2 : Technical Elements Lesson objective • To apply key terminology to a practise mock example.

Lesson Outcomes Grade C B A A* Outcome All will correctly identify different technical aspects are used in the exam, using key words. Most will provide evidence, specifying the page number i. e. describe something or quote text. Some may explain the intended effect on the audience. Some will explain the connotations of the examples they have chosen, and what this will suggest to the audience.

Timings Marks = minutes 10 marks = 10 minutes Question Number Marks Minutes 1 10 10 2 20 20 3 20 20 4 a 15 15 4 b 15 15

Good Housekeeping : Mock Practise • We are going to practise completing the whole of question 2, following a 10 minute note period. • Draw the following on a whole page in your book: Typography Language Layout Colour INCLUDE THE PAGE THAT YOU ARE DISCUSSING

Note-Taking for Q 2 : ICE Identify Connotations Effect Identify : Bold, simple sans serif masthead with a decorative star on front cover. Connotations : modern, bold, fun with the inclusion of the star. Effect : Suggests to the audience that the magazine is fun and young, modern despite the fact it targets middle-aged women.

Typography – 2 EXAMPLES • Bold, simple sans serif masthead with a decorative star on front cover. • Connotations = modern, bold, fun with inclusion of the star. • Effect : magazine is fun and young, modern despite targets middle-aged women. Language – 2 EXAMPLES ADD ONE MORE Layout – 2 EXAMPLES Colour - EXAMPLES

10 Minutes to Write Notes In your books, write notes on the magazine. After 10 minutes, complete the A 3 answer sheet in full sentences.

Answer with ICE C (and below) B A A* IDENTIFY The contents page uses two columns to clearly organise the information. CONNOTATION The connotations of the columns suggest the S magazine wants to appear organised and mature. EFFECTS This will appeal more to adults as the organised nature of the contents suggests the magazine takes its contents seriously, and the mature look will appeal to the target audience who take the magazine and the lifestyle it promotes seriously.