QUANTITATIVE RESEARCH ON USING SOCIAL NETWORKING SITE WWW

QUANTITATIVE RESEARCH ON USING SOCIAL NETWORKING SITE WWW. EMAMA. MK AS ONLINE COMMUNITY FOR HEALTH PURPOSES Marika Apostolova Trpkovsk Betim Cico 1

PRESENTATION OUTLINE Introduction The reasons why a social network for moms The e. Mama. mk architecture Presentation and results of the quantitative study Conclusions and future works DAAD: 15 TH WORKSHOP “SOFTWARE ENGINEERING EDUCATION AND REVERSE ENGINEERING” (SLOVENIA) / 23 30 AUGUST 2015 2

INTRODUCTION Social networks have become technology that is often used by the people and they represent a key instrument in people’s health support Commercial web sites aim to attract people offering fast information inappropriate when we want to include people in socialization Online communities generally share the same goals, or they have something in common First time mother related to children health Online doctor + Web sites Facebook government organization + Forums + Social network emama. mk that act as a online community DAAD: 15 TH WORKSHOP “SOFTWARE ENGINEERING EDUCATION ANDdvanced REVERSE(Immunization ENGINEERING”reminder (SLOVENIA) / 23 Ordinary (posting, commenting, forming groups) and & Children social services + online 24/7 doctor + children health information 30 AUGUST prediction) 2015 disease 3

THE REASONS 4

THE ARCHITECTU RE DAAD: 15 TH WORKSHOP “SOFTWARE ENGINEERING EDUCATION AND REVERSE ENGINEERING” (SLOVENIA) / 23 30 AUGUST 2015 5

THE RESEARCH § A reflexive analysis to all data collected from one year experience of social network www. emama. mk was performed § The aim was to discover the users’ preferences of the system and to make a list of priorities for the future § 50 users were included DAAD: 15 TH WORKSHOP “SOFTWARE ENGINEERING EDUCATION AND REVERSE ENGINEERING” (SLOVENIA) / 23 30 AUGUST 2015 6

THE SURVEY 32 closed questions The questions were arranged in eight sections: Demographics data; Accessibility; View; Navigation; Exceptions and handling statuses; Online user support; Learning; Content and efficiency. DAAD: 15 TH WORKSHOP “SOFTWARE ENGINEERING EDUCATION AND REVERSE ENGINEERING” (SLOVENIA) / 23 30 AUGUST 2015 7

GENDER & AGE 10% Males Females 24 or younger 6% 25 - 34 16% 35 - 44 84% 40% 45 - 54 55 or older 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% DAAD: 15 TH WORKSHOP “SOFTWARE ENGINEERING EDUCATION AND REVERSE ENGINEERING” (SLOVENIA) / 23 30 AUGUST 2015 8

Q: WHICH STATEMENT MOST CLOSELY DESCRIBES YOU I consider myself an "expert" when i. . . 10% I use social media tools and conside. . . 20% I am using social media more often. . . 40% I am using social media and consid. . . 14% I have tried social media but am just. . . I have tried social media but am not. . . 10% 0% I am curious about social media but. . . 4% I am skeptical of social media and d. . . 2% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% DAAD: 15 TH WORKSHOP “SOFTWARE ENGINEERING EDUCATION AND REVERSE ENGINEERING” (SLOVENIA) / 23 30 AUGUST 2015 9

SYSTEM ACCESSIBILITY 50 45 How do you judge the information of the launch and the training of www. emama. mk? 40 35 30 Does your browser display all information correctly in www. emama. mk? 25 20 15 Is site load time appropriate to content and response? 10 5 0 1 2 3 4 5 DAAD: 15 TH WORKSHOP “SOFTWARE ENGINEERING EDUCATION AND REVERSE ENGINEERING” (SLOVENIA) / 23 30 AUGUST 2015 10

SYSTEM DESIGN Is the label location and format consistent in www. emama. mk? 5 If you have a disability regarding your eyesight: Is the content readable? 4 Does the site www. emama. mk have a consistent look and feel? 3 2 Is the font size and style easy to read on www. emama. mk? 1 Text‐to‐background contrast of DAAD: 15 TH WORKSHOP “SOFTWARE ENGINEERING EDUCATION AND REVERSE ENGINEERING” (SLOVENIA) / 23 30 AUGUST 2015 www. emama. mk 0 10 20 30 40 50 11

SYSTEM NAVIGATION Is the exit point clear on each page in www. emama. mk? 5 Is the www. emama. mk site search easy to access? 4 3 2 Is the workflow navigation consistent and easy to identify in www. emama. mk? Are the navigation labels clear and descriptive in www. emama. mk? 1 Are the major parts/menus of the www. emama. mk site 0 10 20 30 40 50 60 directly accessible from the DAAD: 15 TH WORKSHOP “SOFTWARE ENGINEERING EDUCATION AND REVERSE ENGINEERING” (SLOVENIA) / 23 main page? 30 AUGUST 2015 12

EXCEPTIONS AND HANDLING STATUSES 50 45 Are the messages regarding status clear and descriptive? 40 35 30 Are the messages regarding exceptions/errors clear and descriptive? 25 20 Position of messages on screen is good 15 10 5 0 1 2 3 4 5 DAAD: 15 TH WORKSHOP “SOFTWARE ENGINEERING EDUCATION AND REVERSE ENGINEERING” (SLOVENIA) / 23 30 AUGUST 2015 13

ONLINE USER SUPPORT 60 50 Is the site www. emama. mk designed to require minimal help and instructions? 40 Is the help and instruction information on www. emama. mk easily accessible? 30 Is there an easy channel in www. emama. mk available to communicate with an administrator? 20 10 0 1 2 3 4 5 DAAD: 15 TH WORKSHOP “SOFTWARE ENGINEERING EDUCATION AND REVERSE ENGINEERING” (SLOVENIA) / 23 30 AUGUST 2015 14

LEARNING 46 5 4 44 4 3 0 2 0 1 0 0% Easy to learn to operate the site www. emama. mk Easy to explore new features Easy to remember names and use of commands 5 7 1 10% 1 40 3 20% 30% 2 40% 50%3 60% 70% 4 80% 90% 5 0 0 0 4 46 0 0 1 5 44 0 0 3 7 40 DAAD: 15 TH WORKSHOP “SOFTWARE ENGINEERING EDUCATION AND REVERSE ENGINEERING” (SLOVENIA) / 23 30 AUGUST 2015 100% 15

CONTENT AND EFFICIENCY DAAD: 15 TH WORKSHOP “SOFTWARE ENGINEERING EDUCATION AND REVERSE ENGINEERING” (SLOVENIA) / 23 30 AUGUST 2015 16

CONCLUSION AND FUTURE WORKS We did a good job Implementation of new services like pregnancy tracker Language option (Albanian and English version) Working on prediction tool DAAD: 15 TH WORKSHOP “SOFTWARE ENGINEERING EDUCATION AND REVERSE ENGINEERING” (SLOVENIA) / 23 30 AUGUST 2015 17

THANK YOU… 18