Quality Taxi Services Forum Octopus In Taxis Creative

Quality Taxi Services Forum 優質的士服務研討會 Octopus In Taxis 八達通的士服務 Creative Star Limited 聯俊達有限公司 10/1/2001 1

Introduction 引言 By mid 2001, taxi will be the only public transport mode not yet equipped with Octopus. 於二零零一年年中，的士將成為唯一 未設有八達通服務的公共交通公具。 2

Growth of Octopus 八達通之增長 u 7 million cards in circulation 已發行七百萬張卡 u 260% growth since first launch in Sept/97 比九七年九月增長達二點六倍 u 6 million daily transactions 每日交易量達六百萬宗 u >86% Octopus usage in MTR, KCR & LRT 地鐵、九鐵及輕鐵之使用量超過百分之八十六 u Over 30 service providers 超過三十家服務營運機構 3

Octopus Applications 八達通覆蓋範圍 u Public transport and related 共交通及有關行業 公 - 3 railways, buses, ferries, Peak Tram, green public light bus 三鐵、巴士、渡輪、山頂覽車、綠色專線小巴 - Car parks 停車場 - Parking meters 泊車咪錶 4

Octopus Applications 八達通覆蓋範圍 u Retail 零售 - Fast food 快餐 - Cake shops 餅店 - Convenience stores 便利店 5

Octopus Applications 八達通覆蓋範圍 u Unattended businesses 自助服務 - Vending machines 自動販賣機 - Paid phones at MTR stations 設於地鐵站的收費電話 - Photocopiers 影印機 6

Octopus Applications 八達通覆蓋範圍 u Recreational facilities 康樂設施 - Public swimming pools 公眾游泳池 - Leisure venues 康樂場地 u Non payment service 非付款服務 - Access Control for residential estates 屋苑出入保安系統 7

Add Value Service 增值服務 u Add value service available at : 增值可於： - Ticket offices/Customer service centers 票務處/客務中心 - Add Value Machines 增值機 - 7 -Eleven 七·十一便利店 - Maxim’s fast food & cake shops 美心快餐及餅店 8

Add Value Service 增值服務 u Automatic Add Value Service with banks 銀行自動增值服務 - $250 added next use after $0 or negative value 當卡上餘額為零或負數時，下次使用便自動增值$250 - Save queuing time for adding value 毋需排隊增值 - No worry of insufficient cash 毋需擔心現金不足 - Available at Dah Sing Bank & Standard Chartered Bank 大新銀行及渣打銀行均提供此服務 9

Benefits of Using Octopus 使用八達通的好處 u To passengers 乘客方面 u To taxi trade 的士商方面 10

Benefits to Passengers 對乘客的好處 u Quicker and more convenient than cash 比現金更快捷和方便 u Fixed tips 固定小費 u No time wasted giving change 節省找換時間 u Ability to retrieve taxi registration number in case of lost property 當遺失物件時，可翻查的士登記編號 u Easy to claim back for business travel expenses 商務公幹者容易索回車資 u Flexibility on fares (MTR-taxi discount) 彈性收費 (地鐵-的士轉乘優惠) Reduce potential conflicts 避免產生誤會 11

Benefits to Taxi Trade 對的士商的好處 u Better service/image 更好的服務/形像 Additional passengers 增加乘客量 u Time savings from quicker Octopus payment 八達通付款快捷，節省時間 u Greater security with less cash 減少現金處理，所以更安全 u Additional transaction details to taxi owners 的士車主可得到額外交易資料 12

Problems to be Overcome 待解決的問題 u Maintaining taxi drivers’ income 保持司機收入 u Timely receipt of cash by taxi drivers 司機準時取回現金 13

Maintaining Taxi Drivers Income 保持的士司機收入 u Payment proposals identical to those for other transport operators (except for tips) 收費方法與其他運輸經營者相同(小費除外) u Taxi industry pays for Octopus readers and set up costs (less than $10/day/taxi) 的士同業需付八達通收費器及安裝費用(每日每部的士少於$10) u Octopus fare is metered fare plus say 2% to cover tips - paid to driver 八達通付款車資等於咪錶顯示車資再加約 2%以填補司機小費 u Creative Star charges 1% commission on Octopus deducted value 聯俊達會收取利用八達通支付車費的 1%作為佣金 14

Timely Receipt of Cash to Drivers 司機準時取回現金 Passenger Actions 乘客操作 u Taxi Octopus reader connected to taxi meter 八達通收費器連接的士咪錶 u Normal fare & Octopus fare (if different) shown on reader 收費器顯示正常車資及八達通車資(如有分別) u Pay by touching the Octopus card on the reader 付款時只需把八達通卡輕觸收費器 u Transaction record generated and stored in reader 收費器記載交易資料，並可編制記錄 u Printed receipt on request 編印收據供索取 15

Timely Receipt of Cash to Drivers 司機準時取回現金 Drivers Actions 司機操作 u Use personalized Octopus card with driver identification (driver’s smart card) to log on and log off each shift 於每次值班時利用記載司機資料的個人八達通卡(司機智能卡) 登入或 登出 u Summary data including number of passengers using Octopus and value deducted shown on end-of-shift printout 每張值班報表均列出交易總結包括使用八達通的人次及總扣除車費 u Take driver’s smart card to online “cashback” facilities (e. g. Fuel Stations, Convenience Stores) where Octopus value exchanged for cash or deposited into designated accounts 在一些指定地點 (例如油站及便利店等)， 司機可以用司機智能卡把當 日八達通收入即時兌回現金或存入指定銀行賬戶 16

Timely Receipt of Cash 準時取回現金 Data Collection 收集數據 u Transaction data to be uploaded to Creative Star’s Central Clearing House System via wireless network 交易數據經由無線網絡傳送至聯俊達中央結算系統 u Either via mobile phone within reader from anywhere or via local network installed at fuel stations/taxi garages 交易數據可經由八達通機內置之無線電話數據機，或通過置於油站之 局部地區網絡傳送回聯俊達 17

Data Collection 收集數據 Creative Star’s Central Clearing House System 聯俊達中央結算 系統 18

Other Issues 其他事項 u Locations of readers within taxis 收費器之安裝位置 Convenient for customer processing and driver information 方便乘客操作及司機閱讀 u Introduction 引進策略 strategy Small group pilot test in defined strategic location or via big taxi radio station 於指定重點地區或經大型的士傳呼台試驗 19