QRCA Annual General Meeting Board of Directors Executive
QRCA Annual General Meeting
Board of Directors Executive Committee
Board of Directors-at-Large
Key Staff Members Ewald Consulting
Communication Partners Leading Edge Communications
Communication Partners Leading Edge Communications
President Nancy Hardwick
President’s Report Membership
Membership has dropped during challenging economic times Membership by Year 2003– 2009 reported as of 12/31 2010 reported as of 9/30/10
Level of new members has fallen New Members by Year 2003– 2009 reported as of 12/31 2010 reported as of 10/8/10
Retention varies from 84%– 90% per year Retention by Year
President’s Report Strategic Plan
QRCA Mission Dedicated to advancing the discipline of qualitative research worldwide
QRCA Vision Provides industry-leading resources that are essential » To members » To professionals who use research
QRCA Values • Passion for knowledge • Respect • Sharing • Creativity • Ethics
2010 Activities • Updated 2009– 2011 Strategic Plan » Celebrated first year accomplishments » Revised plan to cover 2010– 2012
Strategic Plan: Three Overarching Goals • Enhance member value • Use best practices in all Association operations • Increase stature of QRCs among external audiences
2010 Activities: Enhance Member Value • Connections revised to enhance information • Adobe Connect Pro added • Staff analysis of current communications channels » Member Communications Task Force to develop recommendations
2010 Activities: Enhance Member Value • Ready. Talk program » Members save on conference call expenses • Seeking QRCA member discounts for professional training programs • Young Professionals SIG • Free online qualitative research platforms and tools directory co-branded with Greenbook
2010 Activities: Association Best Practices • Chapter Handbook to assist new chapter chairs • Detailed investment plan implemented » Recommended by Investment Advisory Group • Annual Report to members
2010 Activities: Association Best Practices • Inside Scoop distributed quarterly » Chapter, Committee and SIG Chairs » Communicate association news to members • Ewald Consulting to provide Qcasts technology
2010 Activities: Increase Stature of QRCs • Worldwide Conference for Qualitative Research » Co-hosted with AQR » Prague, CR » 162 attendees from 29 countries • Qualitative Research Industry Award • Branding via qrcabreakthroughs. com • Co-branding online research/directory with Green. Book
President’s Report Public Relations & Branding
Public Relations Highlights • Credibility building for QRCA and QR » Win/win for members and QRCA » Submit your projects via qrca. org • Connections with key trade publications » 13 stories placed • AMA content partnership » 8 monthly articles
Branding Highlights • Outreach to research buyers via online channels • Social media monitoring • qrcabreakthroughs. com » Six new episodes » New sharing functionality • Strategy for social media engagement • Planning for 2011
President’s Report Any Questions?
Vice President Susan Thornhill
Thank You Standing Committees AQR/QRCA Joint Conference Connections Field Industry Relations International Membership Professionalism Ilka Kuhagen Roddy Glen Jeff Walkowski Judy Langer Jim Bryson, Interim Qcasts Rachael Krupek Liz Van Patten QRCA Views Monica Zinchiak Sharon Livingston Jim Bryson Qualitative Excellence Award Kathleen Aubrey Isabelle Albanese Sponsorship Kirk Bridgman Manuela Fletcher Ilka Kuhagen Peter Lovett Spring Symposium Rebecca Bryant Tonya Harper Technology Jennifer Dale Holly Hansen Dorrie Paynter J Robert Harris John Patterson
Check these with Kirk or ? ? ? – some have changed 2010 Conference Committee Board Liaison Abby Leafe Healthy Connections Regina Szyskiewicz Speaker Committee Martha Guidry Chris Kann Jay Zaltzman Hospitality/ Welcome Table Deanna Manfredi Bonnie Perry Laurie Tema-Lyn Sponsorship/ Marketplace Kirk Bridgman Mark Sumpter Dine-arounds Roundtables Ambassadors PR/Marketing Ava Lindberg Carey Rellis Kate Wagenlander Steve Appel Conference/ Speaker Evaluation Session Hosts Helen Karchner Karen Zimmerman Joel Raphael Maricel Dominguez Marta Villanueva
Task Forces & Advisory Groups Branding Advisory Group Mike Flynn Chris Kann Investment Advisory Group Mark Herring Member Benefits Task Force Julie Medalis Historian Diane Harris Member Communications Ricardo Lopez Task Force Public Relations Advisory Group Steve Appel Chris Kann Qualitative Research Industry Mark Lovell Award Task Force Barbara Rosenthal
Seventeen Geographical Chapters Canada Chicago/IL Eastern Canada Florida Georgia/ Alabama Metropolitan NY Daniel Berkal Shaili Bhatt Elyse Dumach Guylaine Bakerdjian Ohio/Indiana/K entucky Pacific Northwest Rosemary Driscoll Jen Simson Carla Essen Amy Winstel Jeff Etherton Regina Szyszkiewicz Elaine Anwander Albert Sanchez Philadelphia/ Delaware Mary Julias Mike Karchner Joel Reish Randi Stillman San Francisco Bill Fanning Kevin Kimbell Jane Pepe Roben Allong Manny Schrager Lawrence Tobias Michigan/ Detroit Angela Clark Minnesota Elaine Gingold Missouri/ St Louis New England Krista Hobbs Knuffman Jamia Seifert Southern California Kirk Bridgman Mara Friedman Jay Zaltzman Virtual Corette Haf Kathy Jacobs-Houk Washington DC Barbara Gassaway
Seven Special Interest Groups (SIGs) Creativity + Ideation Missy Carvin Susan Saurage-Altenloh Ethnograpy Bill Abrams John Holcombe Latino Isabel Aneyba Maria Gracia Inglessis Online Kristin Schwitzer Pharma/Healthcare Ben Smithee Political Rick Weitzer Young Professionals Kendall Nash Ben Smithee
Vice President’s Report Any Questions?
Treasurer Matt Towers
Treasurer’s Report: Overview • Decline in conference and membership revenue » However, we have adequate reserves • Increased revenue » Sponsorships » Joint conference • Plan to increase investment income • Monthly financial analysis
2009 Summary • Economic situation created challenges in 2009 » Membership income was on target » Event sponsorship & registrations were down • Income was $97, 332 below expectations • Controlled expenditures to spend $113, 835 less than budgeted
Planned Investment in Branding & PR • Net loss was planned for 2009 » Spend from reserves to invest in branding and PR • Total 2009 net loss was $62, 958 » 10% of reserves » Less than projected net loss of $79, 460 • Strategic investments made in 2009: » $43, 925 for Branding » $35, 009 for PR
Detailed Report: Assets & Liabilities Assets Cash Money Market Investments Prepaid Conference Expenses Total Assets Liabilities YTD $ 232, 213 $ 313, 706 $ 92, 500 $ 6, 884 $ 645, 303 Accounts Payable YTD $ 2, 771 Total Liabilities $ YTD is as of September 30, 2010. All figures USD. 2, 771
Detailed Report: Changes in Assets Principle Changes in Assets 2009 Unrestricted: Cash Money Market Investment Accts Prepaid Expenses Total Change in Assets $ $ $ 136, 842 253, 237 235, 000 9, 383 633, 462 2010 $ $ $ 232, 213 313, 706 92, 500 6, 885 645, 303 Both columns reflect September 30 numbers. All figures USD. Change $ 95, 371 $ 60, 469 $(142, 500) $ (2, 498) $ 11, 841
What about those cash reserves? • Standard: 6– 12 months of operating expenses » Current reserves for 8– 9 months • Cause was reduced income: » Lower conference attendance » Decline in membership
Detailed Report: Changes in Liabilities Principle Changes in Liabilities 2009 2010 Change Accounts Payable $ 250 $ 2, 771 $ 2, 521 Deferred Member Dues Total Change in Liabilities $ 0 $ 250 $ 2, 771 $ 0 $ 2, 521 Both columns reflect September 30 numbers. All figures USD.
Detailed Report: Revenue & Expenses Revenues & Expenses 2009 Total Revenue Total Expenses $ 547, 519 $ 412, 805 2010 $ 717, 481 $ 506, 716 Both columns reflect September 30 numbers. All figures USD.
Detailed Report: Revenue: 2009 Revenue: 2010 Both columns reflect September 30 numbers. All figures USD.
Detailed Report: Expenses: 2009 Expenses: 2010 Both columns reflect September 30 numbers. All figures USD.
Key Financial Activities in 2010 • Engaged new tax accounting firm • Approved recommendations for investment of reserve funds • Continued to work with a branding/PR firm • Supported committee initiatives » VIEWS » Qcasts • Negotiated new contract with management firm
Looking Ahead: QRCA's Financial Future • Finish 2010 at a loss, but with adequate reserves • Expect lower income for 2010 • Enhance our financial management practices • Seek new revenue streams, increase existing ones • Invest reserves to safely maximize returns • Approve multi-year budget for better management
Treasurer’s Report • Any Questions? • Motion to approve 2010 financial report
Secretary Susan Saurage-Altenloh
2010 Board of Directors Election • New/re-elected Board members » Manuela Fletcher » Ben Smithee » Susan Thornhill » Liz Van Patten » Foster Winter • Board officers » Nancy Hardwick, President » Susan Thornhill, Vice President » Matt Towers, Treasurer » Susan Saurage-Altenloh, Secretary
Policy Updates • Board Policies updated • Annual Conference Policies updated • All policies available at www. qrca. org
Thanks to our supporters! • QRCA Conference Sponsors and Exhibitors » Annual Conference » Symposium » Joint Conferences • QRCA Annual Conference Exhibitors • QRCA VIEWS Advertisers • QRCA Facilities & Services Directory Advertisers • Related associations » AMA » AQR » ESOMAR » Green. Book » MRIA
Secretary’s Report • Any Questions? • Motion to approve 2009 Annual Meeting minutes
President’s Report Focus for 2011
Opportunities to enhance member value • Implement recommendations of Member Communications Task Force • Enhance member benefits
Increase stature of QRCs externally • Promote and leverage QRCA members as speakers and authors
Strengthen the QRCA brand • Introduce “The Qually” Award » For excellence in qualitative research • Monitor and track success of branding efforts • Build stronger industry relationships
Keep our association strong! • Discover • Motivate • Encourage … the next generation of QRCA leaders
Thank you. Enjoy the conference!
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