Qlik View Business Discovery Capitalizing on the Qlik

Qlik. View Business Discovery – Capitalizing on the “Qlik” Moment Paul Rajesh Presales Consultant , Qlik. View India

“Eureka” Moments in Science

What Is “Eureka” Moment or Effect? • The Eureka effect, also known as the aha! effect, refers to the common human experience of suddenly understanding a previously incomprehensible problem or concept • Some research describes the Aha! Effect as a memory advantage • Conceptualized as a two phase process. – The first phase requires the problem solver to come upon an impasse, where they become stuck and even though they may seemingly have explored all the possibilities, are still unable to retrieve or generate a solution – The second phase occurs suddenly and unexpectedly. After a break in mental fixation or re-evaluating the problem, the answer is retrieved – Insight is believed to occur with a break in mental fixation, allowing the solution to appear transparent and obvious – In order to solve insight problems, one must “think outside the box”

“Qlik” Moment in Business Simplifying Decisions for Everyone, Everywhere

Ever changing, dynamic , kaleidoscopic nature of Business Environment • The kaleidoscopic nature of business environment • Challenges to corporates to adopt 'keep fit' strategy and rigorous procedures for their survival as well as success • Managerial issues of the corporate world today are becoming complex • Call for focused proactive solutions • Need to solve insight problems, “think outside the box” • “Qlik” Moments

Who’s Driving Change? The Empowered Consumer Social Networking Search Apps Mobility The Empowered Consumer

Qlik. View Business Discovery - Combines The Power of Business Apps with the Consumer App Experience • • • Easy to use as a consumer app Instant results Rapid time to value Addictive Gorgeous, intuitive interface Delivers the big picture and deep analysis Makes the complex simple Lets business users achieve the impossible People love using it

What Makes Qlik. View Business Discovery Unique? It’s About Asking and Answering The Next Question till the “Qlik” Moment

Business Discovery: Business User-Driven BI App Model Remixability and Reassembly Social and Collaborative Insight Everywhere Mobility IT Finance Production Marketing Sales HR

What Users Do with Qlik. View Business Discovery • Explore visual views of information through simple interactions such as clicks and taps • Start anywhere and go anywhere – Make selections in any chart or object – Evaluate results across entire app – Ask any number of follow-up questions based on what they have learned

Users Ask and Answer Streams of Questions “What do my margins look like for the last three quarters broken down by region? ” “It looks like one of my regions has been under goal, I wonder if there’s a specific product that’s driving this? ” “Ok, it seems that bicycles are not selling well in this region, is there a particular product or customer segment that’s the issue? ” “Wow, it looks like 20 -40 year olds are not buying many bicycles at all, specifically mountain bikes. ” “Let’s expand the view to see all products bought by 2040 year olds. It looks like hiking gear is more popular with this group, which is good because it’s less costly to stock…”

A Business Discovery Analogy: Discovering New Music

Category Genre Artist Title

Abba Trooper Sweden

Category Title Genre Artist

Now

. . . And It’s Not Just Music. . .

Reports and Visualizations Lead to Follow-up Questions • Standalone visualizations provide a single view • Reports provide a static view • How do you best support follow-up questions till aha! Moment? Ask users to build new analysis themselves Impractical Require experts to build more reports for them Not Sustainable With Qlik. View apps, the answers are already there, available through simple clicks or taps Scalable and effective

The More Users, the More Questions Reports and Visualizations Qlik. View • The more users, the more requests for new reports • The more users, the more clicks, the same apps • New reports are built by IT or business lines to serve requests • Users simply click to refine views and answer questions • The number of reports spins out of control • Apps deliver new views of information dynamically • Users get instant feedback

How Qlik. View Enables This ? • The heart of Qlik. View – a patented software engine that generates new views of information on-the-fly • Each time a user clicks, the Qlik. View engine instantly responds by updating every object in the app with a newly calculated set of data and visualizations, specific to the user’s selections • Qlik. View… – Offers access to a full set of record-level data – Manages all associations in the data automatically – Fully leverages the power of available hardware Dynamic calculation is the major innovation in the Qlik. View engine

How Qlik. View Enables This ? Patented Core Technology The Associative Experience Collaboration and Mobility

The Associative Experience Reports and Visualizations Qlik. View Apps Region State Sales Person State Product Sales Person • Linear, pre-defined paths • Insights missed with limited next steps • Developer-centric • Data warehouse / appliance Product • User decides where to start and end • All data is always there • Insight driven • In-memory and big-data

The Associative Experience with Green, White, and Gray Unrelated : Gray Selection s: Green Associate d: White

The Evolving BI Landscape and IT’s Changing Role REPORT-CENTRIC ARCHITECTURE (Tightly controlled) END USER • Pre-calculated dashboards STACK VENDOR BI • Managed reporting IT DEPARTMENT IT ROLE • Data preparation and governance + • Responsible for building all the analyses DATA SOURCES

The Evolving BI Landscape and IT’s Changing Role REPORT-CENTRIC ARCHITECTURE (Tightly controlled) END USER • Pre-calculated dashboards STACK VENDOR BI • Managed reporting BUSINESS DISCOVERY ARCHITECTURE (Business user-driven, self-service) BUSINESS USER IT DEPARTMENT QLIKVIEW IT ROLE • Data preparation and governance • Dynamic dashboards + • Any device + • Responsible for building all the analyses • Enable business users to create their own analyses DATA SOURCES • Search live data • Self-service analysis • Create analysis relevant to specific business problems • Change analysis on the fly

A New Kind of Software Company • U. S. -based company, founded in 1993 in Sweden • Broad Base of 24, 000 Customers • High customer success rate • 800, 000 users in 24, 000 customers in 105 countries • Qlik. View India - Strong Clientele of 700+ Customers • 1, 200 global partners • Over 1, 000 employees across 28 offices in 23 countries • NASDAQ: QLIK • Change Their World grant program Broad Base of 24, 000 Customers

Qlik. View’s Dominance in the Data Discovery Market “Qlik. Tech benefits from being the dominant vendor with the highest brand recognition in the hot data discovery segment. ” SWOT: Qlik. Tech, Business Intelligence and Analytics, Worldwide – December 26, 2012, Gartner Research