Q UALITATIVE VS UANTITATIVE Differences Between Qualitative and
Q UALITATIVE VS. UANTITATIVE
Differences Between Qualitative and Quantitative Research Methods Qualitative Methods Quantitative Methods include focus groups, in-depth interviews, and reviews Surveys Primarily inductive process used to formulate theory Primarily deductive process used to test pre-specified concepts, constructs, and hypotheses that make up a theory More subjective: describes a problem or condition from the point of view of those experiencing it More objective: provides observed effects (interpreted by researchers) of a program on a problem or condition Text-based Number-based More in-depth information on a few cases Less in-depth but more breadth of information across a large number of cases Unstructured or semi-structured response options Fixed response options No statistical tests Statistical tests are used for analysis Can be valid and reliable: largely depends on skill and rigor of the researcher Can be valid and reliable: largely depends on the measurement device or instrument used Time expenditure lighter on the planning end and heavier during the analysis phase Time expenditure heavier on the planning phase and lighter on the analysis phase Less generalizable More generalizable
Now being sold in 16 ounce tubes, a medically proven ointment containing less than 10% alcohol per ounce is now on the market. This moisturizing medication, used in one-ounce treatments on affected areas the size of the palm of one’s hand is rich in skin healing ingredients. It is non-toxic to pets and food, but should not be taken internally. Containing 50 mg of vitamin E, the cream helps rejuvenate damaged skin. It acts almost like a sun block of SPF 30, but without the odors or greasy feeling that so many leave behind. This breakthrough is both a recovery and preventive measure in skin care. It is guaranteed to provide noticeable improvements, but should only be used as prescribed. Quantitative Qualitative
Now being sold in 16 ounce tubes, a medically proven ointment containing less than 10% alcohol per ounce is now on the market. This moisturizing medication, used in one-ounce treatments on affected areas the size of the palm of one’s hand is rich in skin healing ingredients. It is non-toxic to pets and food, but should not be taken internally. Containing 50 mg of vitamin E, the cream helps rejuvenate damaged skin. It acts almost like a sun block of SPF 30, but without the odors or greasy feeling that so many leave behind. This breakthrough is both a recovery and preventive measure in skin care. It is guaranteed to provide noticeable improvements, but should only be used as prescribed. Quantitative 16 ounce tubes less than 10% alcohol per ounce one-ounce treatments Containing 50 mg of vitamin E Qualitative medically proven ointment moisturizing medication non-toxic recovery and preventive measure
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