q Segmentation q Approaches to market Segmentation Demographics

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找出企業所追求的特定顧客 q 市場區隔(Segmentation)是根據顧客的相 似性,把顧客分類的一種流程。 q Approaches to market Segmentation: Demographics: For individuals, the demographic

找出企業所追求的特定顧客 q 市場區隔(Segmentation)是根據顧客的相 似性,把顧客分類的一種流程。 q Approaches to market Segmentation: Demographics: For individuals, the demographic approach includes grouping by age, gender, occupation, ethnicity, income, family status, life stage, internet connectivity and browser type. • Geographics: Country, city, size, density, ISP domain, etc. • Behavioral: Online & offline shopping behavior, web usage, website loyalty, prior purchases, etc. • Occasion: Routine occasion, special occasion, time, location, event, trigger, etc. • Psychographics: Lifestyle, personality, E-Commerce affinity, etc. E-Commerce •

市場區隔方法 E-Commerce E-Commerce

市場區隔方法 E-Commerce E-Commerce

Market. Watch: 未被滿足或供給不足的需求 E-Commerce E-Commerce

Market. Watch: 未被滿足或供給不足的需求 E-Commerce E-Commerce

Market. Watch. com的市場區隔 E-Commerce E-Commerce

Market. Watch. com的市場區隔 E-Commerce E-Commerce

Market. Watch. com: 以競爭者藍圖來區隔市場 表現優良 E-Commerce 表現平平 E-Commerce 表現不佳 E-Commerce

Market. Watch. com: 以競爭者藍圖來區隔市場 表現優良 E-Commerce 表現平平 E-Commerce 表現不佳 E-Commerce

E-Commerce E-Commerce

E-Commerce E-Commerce

Market. Watch. com的全面機會評估 E-Commerce E-Commerce

Market. Watch. com的全面機會評估 E-Commerce E-Commerce