Putting users first European Statistical Data Users Conference

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Putting users first European Statistical Data Users' Conference Bucharest, 5 June 2019 Tim Allen

Putting users first European Statistical Data Users' Conference Bucharest, 5 June 2019 Tim Allen Head of Dissemination & User Support Eurostat

The European Statistical System (ESS) A partnership between Eurostat, all national statistical institutes and

The European Statistical System (ESS) A partnership between Eurostat, all national statistical institutes and other national authorities

How does this partnership work? National statistical offices Eurostat • Collect and verify data,

How does this partnership work? National statistical offices Eurostat • Collect and verify data, send them to Eurostat • Consolidates data • Produces European aggregates • Publishes official statistics for Europe (European statistics)

Challenges for official statistics Better measure emerging phenomena and globalisation Make the most of

Challenges for official statistics Better measure emerging phenomena and globalisation Make the most of digital technologies and new data sources Intensify cooperation and build partnerships at international level Communicate effectively and make official statistics better known

Producing high-quality statistics is not enough Our products and services need to be visible

Producing high-quality statistics is not enough Our products and services need to be visible and attractive

What do users expect from us? Easily accessible Interactive European statistics to be: Easy

What do users expect from us? Easily accessible Interactive European statistics to be: Easy to understand Reusable

Different users with different needs European citizens Businesses European institutions Researchers Policy makers Media

Different users with different needs European citizens Businesses European institutions Researchers Policy makers Media

However, there is no 'one-size-fits-all' solution

However, there is no 'one-size-fits-all' solution

Our response Revamped website and data base Daily news section Investment in social media

Our response Revamped website and data base Daily news section Investment in social media Digital publications Interactive data visualisations Direct contact with our users

Revamped Eurostat website featuring daily news

Revamped Eurostat website featuring daily news

Replicated by international news outlets

Replicated by international news outlets

Social media: a success story in Romania

Social media: a success story in Romania

Modernising our publications: going digital

Modernising our publications: going digital

Developing interactive infographics

Developing interactive infographics

Testing new products with users Conceptualisation • Idea • User test of concept •

Testing new products with users Conceptualisation • Idea • User test of concept • Internal validation Design • Prototype development • Usability and design testing • Internal validation Development Product finalisation and publication Impact measurement Online monitoring

Working together within the ESS 1. User research Testing products with users 2. Visualisation

Working together within the ESS 1. User research Testing products with users 2. Visualisation and digital products 3. Open data dissemination 4. Statistical literacy, communication

Teach users about statistics: statistical literacy European Statistics Competition school year 2017 -18, 2018

Teach users about statistics: statistical literacy European Statistics Competition school year 2017 -18, 2018 -19 Statistics 4 beginners - Eurostat website Massive open online course (MOOC): cooperation with Committee of the Regions Webinars for media & fact-checkers

What next? Fast changing data to reflect evolving needs of our users Post-truth environment

What next? Fast changing data to reflect evolving needs of our users Post-truth environment – objective facts less influential in shaping public opinion than emotions or personal beliefs Lack of trust can lead to misuse of statistics Making statistics closer to citizens