Push Technology Satu inisiatif baru dalam komunikasi kesihatan

“Push Technology” Satu inisiatif baru dalam komunikasi kesihatan ( in communicating health) Azman Mohammed Ketua Penolong Pengarah Bahagian Pendidikan Kesihatan Kementerian Kesihatan Malaysia

Kelahirannya. . . Internet mula awal 60 an Perang dingin – pencetus – ARPA net, Mula popular – wyswyg - Mosaic in 1993. 2003 – 3, 000, 000 web pages Sekarang *&^%%%%%? ? . . 'The Web might be better than sex'? Bob Metcalfe in 1995.

Sedikit fakta. . > berbilion mukasurat – sukar cari info Semakin popular – search engine E-mail is often called the killer application of the Internet Chatting – IRC Etc…

Kegunaannya. . . Perniagaan / pelaburan terbaik > abad 21 – ICT : (Bill gate) Dari segi teknologi – merubah setiap unsur budaya. Dari kewangan – pendidikan – kesihatan - >>>> Dari segi sosio-budaya – hampir 100% Politik – BN >>>> ? ? ? - Internet

Faktor pendorong - Budaya Gerak pantas dan sentiasa bergerak - ubiquitous Tidak cukup masa Dahaga maklumat terkini Perubahan model penjagaan kesihatan – pembuat keputusan – kos rawatan meningkat – masa dengan provider terhad Health literacy

Faktor pendorong - Teknologi Mobile technology – 3 G, GPRS, GPS etc Perkhidmatan jalur lebar (Broadband) PDA Wifi & hotspot Web TV Web 2. 0 – more features - interactivity

Faktor pendorong - Aplikasi Social networking, Blogs IM – instant messaging Social network – Online communities e. g My. Space Facebook, Friendster etc Group com - Virtual meeting RSS Podcasting Etc……

e-health Kegunaan dalam industri kesihatan Tiada had ‘e-health’ as ‘the use of emerging information and communication technology, especially the Internet, to improve or enable health and health care’ (Eng, T. R. (2001). encompasses a range of overlapping disciplines that relate to the application of information The fields include medical informatics, telehealth, telemedicine, consumer health informatics, public health informatics, among others (SPICH, 1999)

Berkesan ke ? Cliche E-health media – dapat mengatasi media tradisional dari aspek peningkatan customization, contextuality, interactivity and mixed media. Lebih baik - Meningkatkan tahap penggarapan maklumat, pembentuk sikap dan perubahan tingkah laku. Pengguna lebih bebas akses maklumat, tiada sekatan, pendemokrasian maklumat kesihatan, Maklumat kesihatan bukan lagi hak milik professional kesihatan sahaja. Mampu memberi keupayaan membuat “Informed Decision”

Peralihan era of collaborative healthcare - patients want to play an active role in their treatment decisions - and the ubiquity and 24 -hour availability of the Internet is clearly making it a resource that people want to use as part of their healthcare information-gathering and decision-making process. Patients and caregivers look online for healthcare information, they are most likely to go directly to sites they know. _ quality health information Health seeking behavior have change Nielsen Online 2008

Peralihan Model Penjagaan Kesihatan

Push Technology adalah teknologi pemindahan data yang dipilih (dikostumkan atau dipersonalkan). Data dipindahkan secara automatic ke komputer pengguna bergantung kepada permintaan atau yang sedang berlaku.

Apa bezanya… Pull & Push Perbezaan di antara Push Technology dan Pull Technology adalah dari segi cara mana pemindahan data permulaan berlaku. Pemindahan ini, samada pihak pengguna (pull) atau kepada pihak penyedia (push).

Pull Technology

Push Technology

What is podcasting? Podcasting is the distribution of audio files, such as radio programs, over the internet using RSS syndication for listening on mobile devices and personal computers. A podcast is a web feed of audio or video files placed on the Internet for anyone to subscribe to, and also the content of that feed. Podcasters' websites also may offer direct download of their files, but the subscription feed of automatically delivered new content is what distinguishes a podcast from a simple download or real-time streaming. http: //en. wikipedia. org/wiki/Podcasting

How is a podcast different from an audio file? Podcasting's essence is about creating content (audio or video) for an audience that wants to listen when they want, where they want, and how they want. ▪ http: //en. wikipedia. org/wiki/Podcasting Audio resides all over the web. Audio on the web does not = Podcasting is a unique distribution of audio files on the internet using RSS syndication. These files can listened to using a program on the computer or easily moved to mobile device. Audience members subscribe to podcasts which upon update in, i. e. i. Tunes, can be downloaded for easy listening.

Bagaimana melanggan “podcast”? Find a podcatcher. i. Tunes http: //www. apple. com/itunes/download/ Juice (formerly i. Podder) http: //juicereceiver. sourceforge. net/ Webb. IE (accessible podcatcher) http: //www. webbie. org. uk/ Add the RSS URL to the podcatcher. Subscribe through i. Tunes. Listen to the podcasts.

Bagaimana podcasting boleh digunakan untuk pendidikan kesihatan? Menerusi penyaluran konten audio dan video terus kepada pengguna dan boleh digunakan menerusi “mobile devices” – bukan sahaja Ipod tetapi MP 3 dan MP 4 player. (PDAs) Konten boleh meliputi klip audio video mesej kesihatan, ceramah, presentation, rakaman suara, animasi, demontrasi penjagaan kesihatan, kaedah rawatan penyakit di rumah, senaman, makan secara sihat dan sebagainya. Potensinya adalah tiada had untuk dimanipulasikan.

Laman web mengandungi podcasts? Di antaranya… Health Podcasts at Podcast. Directory. com www. podcastdirectory. com/genre/health/ Health podcast and fitness podcast directory www. digitalpodcast. com/browse-health_and_fitness 22 -1. html University of Michigan Health System Podcasts www. med. umich. edu/podcast/

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