Purpose Definition Notes The mood board presentation is

Purpose Definition: Notes: The mood board presentation is an exercise displaying various sets of images conveying different visual perspectives of a concept or word. • Discuss and brainstorm. • The more feedback the better! • There are no right or wrong answers. • All images are suggestive. They will not be used in the actual designs. Purpose: To help the creative team limit the guessing game of design and acquire your visual criteria. This session will help set the visual direction that fits within the Wine Connextion brand.

Slide Outline Creative Direction Page Layout Website Review Logo Typography Colors Imagery Element of Focus Image Containment Color Density Visual Impact Definition of Clean Masonry Related Non-Masonry Related

Slide Outline Creative Direction Page Layout Website Review Logo Typography Colors Imagery Element of Focus Image Containment Color Density Visual Impact Definition of Clean Wine Related Non-wine Related

Logo Characteristics: » Any idea where the tagline will be in relationship to the logo? » Is it a requirement that the tagline has to appear with the logo at all times? (logo under construction)

Typography Web fonts » Web fonts will be used for the majority of the site. Which one is preferred? Sans Serif Arial Georgia The quick brown fox jumps over the lazy dog. Tahoma The quick brown fox jumps over the lazy dog. Trebuchet The quick brown fox jumps over the lazy dog. Verdana The quick brown fox jumps over the lazy dog. Times The quick brown fox jumps over the lazy dog.

Typography Graphic fonts » Graphic fonts will be used minimally for the website design. Which style is preferred? 1. 2. 3. 4. 5.

Defining the Color Palette Existing color usage » Colors depicted below are currently being used. Are these the correct colors for website? Logo / Seal Print / Terra Cotta’s

Imagery – In Store Imagery from wholesalers » Are the wholesalers uploading an image of the full bottle, the label, or both? » Will the sizes of images be standardized? Can we create dimension requirements for wholesalers?

Imagery – Touchy Feely Pages Imagery for touchy feely pages » Store photography - preference for interior versus exterior? » Store staff – do you want to have photos of store staff (especially for “Staff Picks”)? » Is there any other imagery you want to consider in addition to above?

Slide Outline Creative Direction Page Layout Website Review Logo Typography Colors Imagery Element of Focus Image Containment Color Density Visual Impact Definition of Clean Wine Related Non-wine Related

Page Layout – Element of Focus Type Color Imagery

Page Layout – Image Containment Contained Crossing Boundaries All Encompassing

Page Layout – Color Density Light Balanced Dense/Rich

Page Layout – Visual Impact Subdued Balanced Powerful

Page Layout – Clean Modular Balanced White Space

Slide Outline Creative Direction Page Layout Website Review Logo Typography Colors Imagery Element of Focus Image Containment Color Density Visual Impact Definition of Clean Wine Related Non-wine Related

Website Review