Pump up your Promotions: New Ideas for Academic Library Marketing Nicole Maddock @rubiefawcette nmaddock@uwo. ca Collections Maintenance and Marketing Coordinator, Allyn and Betty Taylor Library, Western University Rachel Sandieson @rs_lib rsandies@uwo. ca Library Assistant, Music Library, Western University & Chair, Marketing, Web, and Outreach Committee, WILU 2014
What do you do when. . . your library has great Resources, Spaces, and Events but you have no budget for marketing?
#OLA 402 C Tweet us your … ● Questions ● Comments ● Ideas ● Tips & Tricks ● Promotions you’ve done in your library!
Promoting Resources Pow. Toon
Collaboration makes it happen. NURSING LIBRARIAN
+ + + = Pumped up promotion!
Promoting Resources Comic. Life and Piktochart
Add or change text and add images!
Promoting Spaces Inkscape and Gimp
Tutorial rocket MY rocket!
Promoting Events Just ask! Free prizes! (no technology necessary!)
Now, how to entice students to attend our event?
P R I Z E S
Just ask!
Megaphone Created by Juan Pablo Bravo from the Noun Project.
Promoting Events Twitter and Tweetwally
Events - Twitter
Training
What to Tweet?
What to Tweet?
What to Tweet?
Tweet wall
#OLA 402 C http: //ola 402 c. tweetwally. com/ Tweet us your … ● Questions ● Comments ● Ideas ● Tips & Tricks ● Promotions you’ve done in your library!