PUMA CITY MOBILE RETAIL Puma City was a

PUMA CITY

MOBILE RETAIL Puma City was a three story structure, built from 24 steel shipping containers.

Designed by architectural group LOT-EK, the building acted as a store, bar and event space for the Volvo Ocean Race - a nine-month yacht race around the globe. At each stop of the race, sponsors such as Puma set up a small village of temporary buildings for racers and their support crew. ‘Puma City’ is also open to the public

The structure was designed to be easily taken apart, shipped and reassembled anywhere in the world.

POP-UP PUMA CITY [NYC] Puma City in New York is a shopping and event installation at the South Street Seaport in lower Manhattan which opened Saturday the 11 th of June for the 2010 World Cup. It is open from the 11 th June to the 11 th July

The site features a scaled down football pitch where visitors can play a game and take part in in mini tournaments.

Puma has a selection of the same type of boots players in the world cup are wearing which visitors can try out for themselves on the field.

PUMA SOCIAL CLUB There is an event space for watching matches and for evening parties. A video of the games projected on a 1 -story high wall. Puma has an extensive list of parties planned for the space, most all free and open to the public