Publisher solutions Built for a publisher by a

Publisher solutions

Built for a publisher, by a publisher People come with intention Ready to engage Every day across 85+ countries #2, #9 1. 2 B 60% In Finance In News, Sports 1 User interactions every day 2 of users return on a daily basis 2 Powering monetisation for our brands Source: 1 - com. Score UK October 2019, 2 -Verizon Media Internal Data, 2019 2

Omnichannel SSP & Exchange Video Syndication The right stack Connections that fuel the ecosystem Video SSP & Exchange DSP & native marketplace 3

Why Verizon Media? Tap into a steady stream of quality demand that evolves with your strategy Own the ecosystem Verizon Media sales Publisher advantage As an SSP, Exchange and DSP we work to match the needs of advertisers and publishers for more efficient transactions, and more successful partnerships. A 4000+ person, global sales team with access to direct advertiser and agency media spend. We help you maximise yield by proactively packaging & marketing your inventory and surfacing it alongside Verizon Media O&O supply. 4

How we win together Understanding what makes you unique is what make us different. Partnership Support Product Yield We take the time to understand your needs, create operational efficiencies and customise your demand stream. A comprehensive suite of publisher solutions backed by a devoted team to help you find the right way to make more. Diversify your monetization strategy across every channel including CTV and native. Maximize yield with our dedicated analyst and optimization teams combined with holistic monetization and reporting tools. 5

Trust for your buyers, consumers, and your brand Brand safety & fraud protection Creative Tester Blocklist/Whitelist Automated and manual review process for creative delivery Total control over who, what can serve. At advertiser, domain, creative ID level 3 rd party partnerships Proprietary technology Integrate your preferred anti-fraud vendor to choose the solution that meets your needs Exclusive traffic protection solution blocks fraud both prebid & post-serve Consumer Data and Privacy GDPR compliance and TCF We have been compliant with the IAB Transparency Consent Framework 1. 1 since the roll out GDPR. We are an active participant in the IAB TCF steering committee and will look to support the TCF 2. 0 across our platforms and as a publisher. California Consumer Privacy Agreement (CCPA) Work is under way to be fully compliant at the national level for CCPA, leveraging much of the technology and processes built for GDPR.

Connections that matter

Building connections that matter Grow your business through better monetization Create experiences people love across every channel Get the tools you need to evolve your strategy, your way Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited. 8

Grow your business Cross-screen monetization Every device • Every transaction model • Emerging channels, OTT/CTV Partnership that cultivates growth Unique demand access • Demand-supply manufacturing Amplify your audience Video syndication & content library • DSP and audience extension Actionable insights Deep publisher analytics • Advertiser insights • Alerts and scheduled reports • Verizon Media first-party data 9

Create experiences people (and advertisers) love Engaging video Create quality video experiences with a comprehensive suite of video solutions Video Player • SDK • Content library and syndication tools Immersive native Create a better user experience with Native formats. People exposed to native ads interact 63% more with content on a page. Emerging channels We give you the tools and formats to optimize revenue and maximize the user experience across CTV. Consumer data protection Cultivate customer trust with our compliance to global industry privacy regulations 10

Evolve your strategy, your way Offer more ways to buy Direct • Exchange • PMP • Programmatic guaranteed • Holistic yield • Real time optimization Brand safety and ad quality Proprietary fraud protection • Third party integrations Flexible and modular solutions Unified first price auction • Trusted, Verizon Ads SDK • Audience and revenue analytics • Unified reporting • Emerging formats 11

Publisher solution set

A customer-first approach to platforms Omnichannel publishers Video-first publishers App developers & mobilefirst publishers 13

Omnichannel publishers

Solutions for the Omnichannel publisher SSP Omnichannel inventory management Trusted performance and data activation Harness your cross-device portfolio inclusive of native, display, mobile and limited video (incl rewarded). Support for all transaction models with a focus on deal management. From brand safety to data privacy, SSP offers integrations with every major vendor, Verizon Media proprietary technology, and boasts one of the industry’s most trusted SDKs. Premium, exclusive demand Native and emerging channels Create stronger revenue opportunities through our DSP integration, proprietary demand, and unified auction. Leverage every new format and inventory opportunity in the unified platform, inclusive of innovative native formats and dynamic ad placements. Flexible service model, from true walk-up to white glove 15

App Developers

App developer solutions App analytics App monetization Measure, track and analyze app performance, user acquisition and activity with Flurry Analytics • Insights • Robust tools • Free Leverage Verizon Media’s largest supply of demand with our unified Verizon Ads SDK. • Unified ads SDK • Maximize Yield • Control 17

Video Publishers

The Verizon Media Video Platform • • Video Player and SDK Content & Syndication Video SSP Ad Exchange Comprehensive but modular Content and syndication Seamless monetization • Prebid and EBDA integrations • Fast, customizable player and SDK • Industry leading video exchange • Network of content and distribution partners • Extensive premium content library • Built-in brand safety and fraud integrations • Yield optimization • Robust deals and packaging • Flexible transaction models • 50+ programmatic demand partners 19

Appendix

Supply – demand path Premium Partnerships SSP Rules-based platform to control inventory access. Open Supply Includes native-specific features and support for O&O & premium partners Verizon Media Exchange - PMP deals, brand safety, bid filtering Verizon Media O&O Native 4000+ Verizon sales people, unique demand. (Gemini) DSP Verizon Media DSP; + 1 st party data. (Advertiser and Publisher) Direct Sold campaigns fit here. Verizon Media data available for targeting. 260+ Global DSP Integrations with dedicated sales team Global portfolio of DSPs; spend/ relationships managed by Open Demand team. Third Party SSPs/ Rebroadcasting Regional / Platform Ad Nets 21

Our unique demand in a unified auction Verizon Mediaoffers a single, unified auction that connects all demand types, including our unique native demand, with all supply points and across flexible ad formats that creates stronger revenue opportunities for publishers. Verizon Media Native Coming soon Publisher ad placement Verizon Media DSP Verizon Media. Exchange Publisher Example A flexible ad placement is customizable and can monetize with native, video, and display ad opportunities Unified Auction Verizon Media Publisher Solutions Regional Ad Networks Serves highest yielding ad format (native, video, display) 22