Published by HOW TO CREATE YOUR CLIENT PERSONAS
Published by HOW TO CREATE YOUR CLIENT PERSONAS
WHAT ARE CLIENT PERSONAS? Client Personas Client personas are fictional, representations of your target client which includes their needs, behaviors, demographics and other information to personalize and target your marketing for different types of clients and their influencers. Client personas make help to create relevant targeted content for them, at the various stages in the sales cycle. Negative client personas are fictional representations of the types of clients you don’t want. RUIZ STRATEGIES © 2016 | www. Michele. Ruiz. com
CREATING CLIENT PERSONAS How Do You Create Client Personas? Creating client personas boils down to interviews, surveys and research. The process involves most if not all of the below. Interview clients about your services Use forms on your website that ask information about them, their behavior, their role, location, age, preferences, goals, challenges, needs, or any other questions that help you come up with a profile Ask stakeholders in your firm – especially those who interact with clients – for their feedback Send out surveys via tools like Survey Monkey and ask pertinent questions Hire a market research expert to help in this process Include personas for those who influence your target clients RUIZ STRATEGIES © 2016 | www. Michele. Ruiz. com
![[ FICTIONAL NAME] BACKGROUND [ example] • Business owner • Owned company for 5+](http://slidetodoc.com/presentation_image_h2/a3c7d47b3d544de642f58687db72cc81/image-4.jpg "[ FICTIONAL NAME] BACKGROUND [ example] • Business owner • Owned company for 5+")
[ FICTIONAL NAME] BACKGROUND [ example] • Business owner • Owned company for 5+ years • Manufacturing DEMOGRAPHICS [example] • Male • Age 30 -45 • Dual HH Income: $200, 000 - $500, 000 • Married with 2 children CHARACTERISTICS [example] • Has an assistant • Not much time for meetings • Prefers to get information by email • Social media savvy RUIZ STRATEGIES © 2016 | www. Michele. Ruiz. com
![[ FICTIONAL NAME] GOALS [example] • Business growth • Keep employees happy and turnover](http://slidetodoc.com/presentation_image_h2/a3c7d47b3d544de642f58687db72cc81/image-5.jpg "[ FICTIONAL NAME] GOALS [example] • Business growth • Keep employees happy and turnover")
[ FICTIONAL NAME] GOALS [example] • Business growth • Keep employees happy and turnover low CHALLENGES [example] • Capitalization • Concerns about environmental issues that could trigger litigation or protests • Employee safety WHAT CAN WE DO [example] • Help understand how to navigate environmental issues to avoid costly problems RUIZ STRATEGIES © 2016 | www. Michele. Ruiz. com
![[ FICTIONAL NAME] OUR CLIENT ATTRACTING VALUE PROPOSITION [ use your client-attracting value proposition](http://slidetodoc.com/presentation_image_h2/a3c7d47b3d544de642f58687db72cc81/image-6.jpg "[ FICTIONAL NAME] OUR CLIENT ATTRACTING VALUE PROPOSITION [ use your client-attracting value proposition")
[ FICTIONAL NAME] OUR CLIENT ATTRACTING VALUE PROPOSITION [ use your client-attracting value proposition template you filled out] • [fill in] MARKETING STRATEGY [example] • Digital versions of collaterals detailing benefits from using our services • Distribution via social media • Upload to our website • In-person informational sessions through trade organizations RUIZ STRATEGIES © 2016 | www. Michele. Ruiz. com
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