Publicity and Public Relations Sports Entertainment Marketing What

Publicity and Public Relations Sports & Entertainment Marketing

What is PR? n Public relations is about reputation. n Refers to any activity designed to create goodwill toward a business.

Types of PR n Public information n Investor relations n Public affairs n Corporate communications n Marketing n Customer relations

Reasons n Awareness n Education n Credibility n Permission to buy n Differentiation n Positioning n Relationship marketing

Cover PR NEWSWEEK n Veteran Podsters understand that at least once a year Apple performs a feat that at once infuses them with dread and delight: an i. Pod upgrade. n The delight comes from a new look and new capabilities. n The dread comes from the realization that you're a step behind the cutting edge and must consider whether to buy your way back on it.

Country PR n When the wall came down 15 years ago, east Germans were promised their lives would be enriched with new homes, money and jobs flowing in from free Europe. n Instead a new invisible wall of hopelessness has been erected--and millions moved west, leaving semi-derelict ghost towns and growing hostility.

Public Relations vs. Advertising… n Basic difference – Publicity is NOT paid for by a business – Therefore… it is more credible – Publicity is a great way to spread info about a company, a product, or a person

Disadvantages of Publicity n Cannot be controlled n Bad press is likely at times n Can you think of examples?

Examples of PR Events… n Take a few minutes to write down some examples of public relation events…

The goodwill generates? n Increasing sales n Conditioning customers n Reinforcing the n Reducing the impact of company’s good reputation n Spreading accurate info to the public problems n Helping to obtain a better treatment from government zoning, licenses, and taxes

The PR Audience n Employees n Customers n General Public

Employees n To customers, employees are the customers n Successful businesses have loyal employees n PR staff works with management and employees – Tuition reimbursement – In house newsletters – Health and wellness programs

Customers n Good communication is VITAL in promoting a favorable business image n Customer advisory boards – Panels of consumers who make suggestions about products and businesses n Consumer affairs specialists – Used by national companies v Handle customer complaints v Sponsor events like a fashion show

Community Relations n Refers to the activities that a business uses to acquire or maintain the respect of the community n Rocky Point Career Advisory Partnership is an example – Donations, sponsorships, participation