Publications and Public Relations Functional Bryan Blaise Region
Publications and Public Relations Functional Bryan Blaise Region 3 Pub/PR Chair
Who are you? The Voice Of Your Chapter SYNERGISTIC LEADERSHIP: STRENGTHENING OUR FOUNDATION THROUGH COLLABORATION
Why this position? SYNERGISTIC LEADERSHIP: STRENGTHENING OUR FOUNDATION THROUGH COLLABORATION
One Mission One Vision One Voice
Know Your Role Public Relations • The liason between your chapter and your school/community • You keep the membership in tune with the activities of the board Publications • The originator of all materials to be disseminated to the membership/school • You stimulate the membership to learn more about NSBE and STEM. SYNERGISTIC LEADERSHIP: STRENGTHENING OUR FOUNDATION THROUGH COLLABORATION
Your Tools Public Relations Publications • • • • Facebook Twitter Instagram Buffer/Hootsuite Tabling Classroom Presentations Your Board Networking with your membership Flyers/Banners Newsletter/e. News Promotional Videos Articles Graphics Pamphlets/Booklets Committee Other Engineering Orgs SYNERGISTIC LEADERSHIP: STRENGTHENING OUR FOUNDATION THROUGH COLLABORATION
GOAL SETTING So you have 20 ideas. . . • Identify the top 3– 5 goals • Reprioritize the others • Create action items to achieve the goal. • Don’t try to do everything at once. What’s most pressing?
What’s Your Strategy • Leverage your resources • Stay ahead of the game • Hold your board accountable • Engage with your membership • Think >2 weeks ahead • Read your transition report! • Master your tools • Amass material • Create a marketing plan • Create a 30 -60 -90 Plan SYNERGISTIC LEADERSHIP: STRENGTHENING OUR FOUNDATION THROUGH COLLABORATION
30 -60 -90 Plan 30 Days 60 Days 90 Days Priorities 1. Priority 1 2. Priority 2 Goals 1. Goal 1 2. Goal 2 Milestones 1. Milestone 1 2. Milestone 1 Milestones 1. Milestone 1 2. Milestone 2 Outputs 1. Output 1 2. Output 2 SYNERGISTIC LEADERSHIP: STRENGTHENING OUR FOUNDATION THROUGH COLLABORATION
Why do you need a Marketing Plan? How can you build a house without blueprints? How can you build a car without schematics? How can you build a successful marketing program without a plan?
MARKETING PLAN EXAMPLE
Final Takeaways • You represent something bigger than yourself • Never stop thinking about how you can better NSBE • Remember the mission • Enjoy your year with your board • Have fun in your position
Questions? SYNERGISTIC LEADERSHIP: STRENGTHENING OUR FOUNDATION THROUGH COLLABORATION
Thank You! Bryan Blaise r 3 pr@nsbe. org (786) 431 – 8865 Facebook: NSBE Region III Twitter: @R 3 NSBE SYNERGISTIC LEADERSHIP: STRENGTHENING OUR FOUNDATION THROUGH COLLABORATION
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