Public Relations Reading Public Relations Museum of Public
Public Relations
Reading: Public Relations «Museum of Public Relations opens Harold Burson Exhibit» Source: https: //www. prweek. com/article/1590466/museum-public-relationsopens-harold-burson-exhibit Pre-reading Discussion: What is public relations? Think about a successful public relations campaign and describe it.
Vocabulary for Reading: - Display: To put or spread before the view. - Groundbreaking: Introducing new ideas or methods. - Honoring: A person of superior standing —now used especially as a title for a holder of high Office. - Exhibit: To show publicly especially for purposes of competition or demonstration.
Vocabulary for Reading: - Alumni: A person who has attended or has graduated from a particular school, college, or university. - Predecessor: A person who has previously occupied a position or office to which another has succeeded. - Enhance: To increase or improve in value, quality, desirability, or attractiveness. - Ammunition: Material for use in attacking or defending a position.
Reading: Public Relations «The Best PR Campaigns of the Decade: Your Winner Revealed » Source: https: //www. prweek. com/article/1668281/best-pr-campaigns-decadewinner-revealed « 5 marketing and PR campaigns that wowed us in 2019» Source: https: //www. ragan. com/5 -marketing-and-pr-campaigns-that-wowedus-in-2019/
Vocabulary for Reading: - Agility: The quality or state of being agile. - Abound: To be present in large numbers or in great quantity. . - Wow: Used to express strong feeling (such as pleasure or surprise). - Feast: An elaborate and usually abundant meal often accompanied by a ceremony or entertainment.
Vocabulary for Reading: - Frenzied : Feeling or showing great or abnormal excitement or emotional disturbance. - Succinct : Marked by compact precise expression without wasted words. - Lighthearted: Free from care, anxiety, or seriousness. - Validate : To make legally valid.
Vocabulary for Reading: - Preoccupied : Previously applied to another group and unavailable for use in a new sense — used of a biological generic or specific name. - Vulgar: Lacking in cultivation, perception, or taste. - Urge: To present, advocate, or demand earnestly or pressingly. - Bizarre : Odd, extravagant, or eccentric in style or mode.
Vocabulary for Reading: - Barnstorming : To travel from place to place making brief stops (as in a political campaign or a promotional tour). - Donor: One that gives, donates, or presents something. - Gong: A disk-shaped percussion instrument that produces a resounding tone when struck with a usually padded hammer. - Stuck: Any of various implements resembling a stick in shape, origin, or use.
Listening: Public Relations Source: «A Recipe for PR Success” https: //www. youtube. com/watch? v=KAAALpyg 2 r 4&t=651 s Discussion about the listening: What is the main point of the speech? Do you agree or disagree with the speaker? Why?
- Slides: 10