Public Relations PRATHAM YEAR 2016 17 ROTARY INTERNATIONAL
Public Relations PRATHAM YEAR (2016 -17) ROTARY INTERNATIONAL DISTRICT 3141
Public Relations / Public Image A positive Public Image is the result of carefully planned Public Relationship via - Media Engagement Press release –Print/Online Social media campaign Hoardings Interview placement
OBJECTIVE By increasing the public's understanding of Rotary, we're strengthening our ability to make an impact in communities around the world. Resources for Projects Membership Development Enhance public image of Rotary Fund raising Other Partner NGO/Corporates
Rotary PR Strategy
Rotary PR Tools
Rotary PR Implementation Plan
Major International Brands
Promote Service Projects (1 6 -17) Project # 1 Organ Donation Awareness & Blood Donation Drive Project # 2 ‘SWAYAMSIDDHA’ – Women Empowerment & Safety Project # 3 Rotary Sahitya Sammelan Project # 4 Rotary SME Seminars Project # 5 ‘UTTUNG’ – Events for Specially Able Project # 6 Rotary Aarogya Mela Project # 7 Road Safety Awareness
Associated Brand Ambassadors Raj shree Birla Bill Gates PSY Amitabh Bachhan Kapil Dev
Prominent Fellow Rotarian Adi Godrej Dr. Swati Piramal Cyrus Poonawala Harshad Mehta Rajendra Chhapwale Habil Khorakiwala Sajjan Goenka Saif Qureshi Rakesh Jhunjhunwala Dr Sudhanshu Battacharya
Enhancing Rotary Club’s Public Image - Form Club PR team - Tell A Story To Media - Activate Website - Effectively Use Social Media
Enhancing Rotary Club’s Public Image - Collaborate with other NGO/Corporates ensuring Rotary’s prominent positioning - Bring Media/Celebrity as honorary members
Enhancing Rotary Club’s Public Image Posters, Banners, Plaques, Billboards, Public Seminars, Project stories in newspapers/electronic media
District Support to Clubs - Media Cell (Print/Electronic) - NGO Collaboration Cell - Access to Celebrity - District Newsletters & Publications covering select Club Projects - District Website & Social Media Campaigns - Government Liason Cell - Standard Messaging Documents/ Guidelines
What Bill Gates Said…. . The world would not be where it is without Rotary and it wont’ go where it needs to go without Rotary -Bill Gates
Quick Resource Rotarians District Secretary: Rtn Padmakar Nandekar Mobile: 9702999999 Email: pnandekar@yahoo. com Assistant Trainer: Rtn Dharmendra Gursahani Mobile: 9619728584 Email: dharmendra. gursahani@gmail. com PR-2 Avenue Chair: Rtn Vikas Upadhyay Mobile: 9820809473 Email: vikas. upadhyay@carrier. utc. com PR-1 Avenue Chair: Rtn Ravi Jaswani Mobile: 9820393009 Email: ravi@digit 9. co. in
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