Public Relations Polio Campaign PHASE I FORMATIVE RESEARCH

Step 1: Analyzing the Situation �Basic Planning What is the situation facing the organization? What is the background of the situation? What is the significance or importance of the situation? �Client Government of Pakistan.

Step 1: Analyzing the Situation �INTRODUCTION- What is Polio? Poliomyelitis is an acute infectious disease cause by the Polio Virus. �Characteristics Viral Disease Virus attacks spinal-code and paralysis the victim Transmitted through fecal-oral transmission Affects children < 5 years of age (95%) No apparent symptoms (95%) No cure

Polio affected patients

Step 1: Analyzing the Situation �At risk from Polio Lack of immunization against polio and then exposure to polio. Travel to an area that has experienced a polio outbreak. The disease is more common in the summer and fall. �Population under Threat Children, pregnant women, and the elderly. Health workers. �Polio Eradication Each and every child under five must be reached with polio vaccine during upcoming campaigns in the key endemic countries.

Step 1: Analyzing the Situation �History Between 1840 and the 1950 s, polio was a worldwide epidemic. Since the development of polio vaccines, the incidence of the disease has been greatly reduced. Polio has been wiped out in a number of countries. There have been very few cases of polio in the Western hemisphere since the late 1970 s. Never before has the world been so close to success, with only four countries remaining polio-endemic. Pakistan being one of them.

Step 1: Analyzing the Situation �Polio in Pakistan Due to intensive vaccination the number of polio cases was brought down to 53 in the year 2004 -2005 and to 28 in 20052006