PUBLIC RELATIONS MEDIA AND ADVERTISING AGENCY ClujNapoca Romania

PUBLIC RELATIONS, MEDIA AND ADVERTISING AGENCY Cluj-Napoca, Romania

STATEMENT OF PRINCIPALS o o Trend Communication is an agency of complete public relations, advertising, media and consulting solutions covering Romania and Republic of Moldova (!) Through our integrated and complete solution package that we offer to our clients, we give them the opportunity to call on a professional team capable to insure the relations with the media, the investors, the general public, the community, the employees, governmental and non-governmental institutions. A special service implemented by Trend Communication is the management of crisis situations subsequent to press conflicts, as we are the first company that introduced this module amongst regular departments of an agency. Trend Communication is an agency specialized in the management of various crisis situations. We believe we have an immense responsibility for all those who benefit from out premium services. This is why professionalism, self-involvement, a strict confidentiality policy are only a few of our guiding principles. As image is the most valuable of any company’s assets, our priority is to create or consolidate it. We guarantee our clients a deep knowledge of local realities, the possibility of lobby or the representation of their interests in local public institutions. TREND COMMUNICATION - Cluj-Napoca, cod 400174, str. Horea nr. 1, ap. 9, tel/fax: 0264 432911 e-mail: office@trendcommunication. ro, www. trendcommunication. ro

THE ADVANTAGES OF WORKING WITH US Specific advantages for the activity of your company o o o The consolidation of the brands that your company promotes and their exact position on the market; Creating a brand name of the company that involves prestige, professionalism and high performance; More success in convincing potential clients and developing the loyalty of current clients. Specific advantages for your clients o Your clients will have a direct, explicit and constant access to necessary information on your company’s services and products. In this manner, you will earn their trust and fidelity. TREND COMMUNICATION - Cluj-Napoca, cod 400174, str. Horea nr. 1, ap. 9, tel/fax: 0264 432911 e-mail: office@trendcommunication. ro, www. trendcommunication. ro

THE STRUCTURE OF THE AGENCY: o PUBLIC RELATIONS DEPARTMENT n n n Public Communication Image/Attitude Campaigns Corporate Communication o MEDIA ANALYZING DEPARTMENT o ADVERTISING DEPARTMENT. TREND COMMUNICATION - Cluj-Napoca, cod 400174, str. Horea nr. 1, ap. 9, tel/fax: 0264 432911 e-mail: office@trendcommunication. ro, www. trendcommunication. ro

PUBLIC RELATIONS DEPARTMENT Public Communication: o o o o o Mass-media relation management; Business partners relation management; Management of the relation with governmental and non-governmental institutions -and relation with community (lobby); Ensuring a continuos flow of controlled information for mass-media; Prevention and mediation of possible press conflicts between clients media institutions; Ensuring immediate and punctual retorts at the possible attacks from the press; Crisis situations management; Employees relation management – internal PR; Conceiving and implementing PR campaigns (image campaigns, market launch campaigns); Organizing different types of events for the company or institution. TREND COMMUNICATION - Cluj-Napoca, cod 400174, str. Horea nr. 1, ap. 9, tel/fax: 0264 432911 e-mail: office@trendcommunication. ro, www. trendcommunication. ro

PUBLIC RELATIONS DEPARTMENT Image/Attitude Campaigns o o o o Promoting country’s image or national/multinational companie’s image using the best PR approaches; Awareness building and consolidation for national companies, institutions or persons; Permanent advice on image opportunities in Romania; Ensuring a flow of controlled information towards the means of information; Improving clients public image in Romania; Preparing the public appearances, elaboration and implementation of the messages; Imposing new topics on the public agenda; Influencing and establishing decisions of public or private importance foreign national or multinational companies and institutions. TREND COMMUNICATION - Cluj-Napoca, cod 400174, str. Horea nr. 1, ap. 9, tel/fax: 0264 432911 e-mail: office@trendcommunication. ro, www. trendcommunication. ro

PUBLIC RELATIONS DEPARTMENT Corporate communication o o o Creating corporate identity (logo, slogan, brand); Graphic conception for presentation book, flyers, leaflets, business cards, WEB pages, ads in the newspapers, billboards, banners, stickers etc. Specialized consulting; Conceiving and implementing concentrated, complex ad personalized advertising campaigns; Conceiving and implementing of the market survey campaigns. TREND COMMUNICATION - Cluj-Napoca, cod 400174, str. Horea nr. 1, ap. 9, tel/fax: 0264 432911 e-mail: office@trendcommunication. ro, www. trendcommunication. ro

MEDIA ANALYZING DEPARTMENT: Press content analyses o o data base with up-to-date information from: economy, politics, life, sports, culture; conceiving and implementing polls and other interview techniques; daily monitoring of the written press from Transylvania and Banat (daily and weekly newspapers from all the counties of Transylvania and Banat, and also of the regional issues of the central newspapers), of all central daily, weekly and monthly newspapers, and the elaboration of some monthly monitoring reports regarding the client’s activity reflected in the press; daily monitoring of the client’s competition activity or of any other subjects that the client deliberately ask us for, in the same publications above mentioned. TREND COMMUNICATION - Cluj-Napoca, cod 400174, str. Horea nr. 1, ap. 9, tel/fax: 0264 432911 e-mail: office@trendcommunication. ro, www. trendcommunication. ro

ADVERTISING DEPARTMENT Media buying o Intermediating media buying in the best terms the market can offer. o Media-plan conceiving o Media positioning strategic consulting o Budgeting the media campaigns o Coordinating and monitoring press campaigns. Outdoor o Identification products (mesh, billboards, banners, posters, stickers). o Design and positioning consulting. o Advertising in any conventional or unconventional public space (e. g. cinema, bus, sports arenas) Printing/Promotional outlets o Production of print or promotional materials, personalized objects. o Concept and production of video presentations, catalogues, ads in the newspapers. Audio-video spot production, web design. TREND COMMUNICATION - Cluj-Napoca, cod 400174, str. Horea nr. 1, ap. 9, tel/fax: 0264 432911 e-mail: office@trendcommunication. ro, www. trendcommunication. ro

In the end we have the pleasure to inform you about our best clients : o o o Metro Romania and The Republic of Moldova! - PR consultancy and advocacy, complete market surveys and press reports, advertising campaigns in the entire Romanian press and in the Republic of Moldova – currently under way (printed press, radio, outdoor, creation and production); Romexterra Bank – managing brand advertising national budgets, including PR and BTL events (inaugurating new subsidiaries), re-branding, media campaigns – currently under way, complete outdoor, advertising creation and production; Banca Transilvania – organizing PR and BTL events, gulf championship, staff parties, campaigns in the printed press and on TV stations – currently under way; Eli Lilly (Cialis) – communication campaign, strategy, planning & buying on national and regional media supports (Transylvania-Banat area), as well as consultancy, design, advertising; CFR Ecomax Cluj – football club in the A League, image, poster creation and production campaign, media monitoring and analysis – currently under way; Germanos – media campaign in Transylvania area, design and production of promotional materials, media campaigns; Puma România – launching «Puma-Spring/Summer 2003 and 2004» , «Puma-Fall/Winter 2003» collections, advertising creation and production; Terapia – PR events (launching new products), managing press relations; Vel Pitar Cluj – full management of advertising budget and PR; Ministerul Transporturilor, Construcţiilor şi Turismului (Ministry of Transportation, Building and Tourism) – advertising campaigns in the press, monthly press monitoring reports; Administraţia Naţională a Drumurilor (National Roads Administration) – advertising campaign in the Transylvanian press, monthly press monitoring reports; TREND COMMUNICATION - Cluj-Napoca, cod 400174, str. Horea nr. 1, ap. 9, tel/fax: 0264 432911 e-mail: office@trendcommunication. ro, www. trendcommunication. ro

o o o Romgaz – advertising campaign in Transylvanian press, drafting weekly and monthly press monitoring reports – currently under way, re-branding project; Distrigaz Nord – advertising campaign in Transylvanian press – currently under way, drafting weekly and monthly press monitoring reports; Transgaz – advertising campaign in Transylvanian press, drafting weekly and monthly press monitoring reports, re-branding project; Protectim – creation and production of exhibition stand, national media campaigns – currently under way, advertising creation and production, direct mailing; BEGA Group – company identity, BTL campaigns; Neoset –media campaign in Transylvania, advertising design; Dakino – partnership for organising “Ad Eaters’ Night” in Alba-Iulia, Baia-Mare, Bistriţa, Deva, Oradea and Sibiu; – partnership for organising the Goran Bregovic concert in Cluj-Napoca, April 2003; Camera de Comerţ, Industrie şi Agricultură Cluj (The Cluj Chamber of Commerce, Industry and Agriculture) – PR consultancy, image campaigns, organising PR and BTL events; Expo Transilvania – PR events, managing press relationships, managing crisis situation Daily papers Ziua de Cluj, Bună ziua, Ardeal and the weekly Gazeta de Hunedoara – brand consolidation, outdoor, and media campaigns. Rotary Club – organising PR and BTL events. TREND COMMUNICATION - Cluj-Napoca, cod 400174, str. Horea nr. 1, ap. 9, tel/fax: 0264 432911 e-mail: office@trendcommunication. ro, www. trendcommunication. ro