Public Ralations Commuication Supervised by Dr Mohammed Ibahrine

Public Ralations Commuication Supervised by: Dr. Mohammed Ibahrine Meyem Chaoui Mehdi Benyaich

Outline 1. Definition of communication 2. Chapter Plans: Ø 1 - Goals of Communication. Ø 2 - Grunig-Hunt Public relations Models. Ø 3 - S-E-M-D-R Communications Processe. 3. Case Study

1 - Definition of communication • What is communication? Ears are important !

What is communication… Communication is a process of exchanging information, imparting ideas, and making oneself by others.

What is Communication… Communication is a very important tool for the effectiveness and success of Public Relation Professionals.

Communication as a tool for PR Public Relations Writting Speaking Counceling Communication Skills Listening Promoting

2 - Goals of Communication Goals of communication Inform Persuade Motivate Build mutual understanding

3 - Grunig-Hunt Public relations Models. • • Press agentry/publicity. Public Information. Two way asymmetric. Two-way symmetric.

Let’s Discuss 3 - S-E-M-D Communications Processe. ource ncoder essag e ecoder

What is the Source… . . Central person or organization doing the communicating

What is the Encoder… » translate from an idea to a communication » Use semantics.

What is the Message… Content Medium person

What is the Decoder… Stereotypes Media Peer Groups Symbols Semantics

What is the Receiver… • • It may change attitudes. » rarely happens It may crystallize attitudes. » happens often It may create a wage of doubt. It may do nothing. » feedback is still necessary

Recap SOURCE FEEDBACK ENCODER RECEIVER MESSAGE DECODER