Public Policy Structure and Engagement Andrew O Isar

Public Policy Structure and Engagement Andrew O. Isar President, Miller Isar, Inc. A Government Affairs Firm 1

• Educate policy makers on issues, interests, impacts and nuances from an organization’s unique perspective • Influence balanced/favorable outcomes - or have others influence outcomes for you • Expand opportunities for the future • A natural extension of promoting business interests/branding • Make a difference! 2

• Establish objectives for public policy and priorities • Identify key issues to the entity or organization, consistent with its strategic objectives. • Identify stakeholders, coalitions • Gather Intelligence; monitor • Develop messaging/branding • Tell a story • Scalable – adapt with change • Work the process – continuing contact 3

• Identify common member issues • Deploy the one-page “elevator speech” • Develop NWTA branding and messaging – who are the NWTA members – personalize, tell the story • Identify messaging venues – web site, letters, email blasts, meetings, etc. • Identify key stakeholders: legislators, regulators, local government, other organizations • Identify allies • Develop a contact plan and schedule • Monitor • Build a “war chest” • Be prepared to mobilize –what, who, where, when, how? • Evolve the plan to fit circumstances • Make public policy an ongoing process and natural extension of what NWTA does 4