Public Image Outcomes Examine what makes a club

Public Image

Outcomes Examine what makes a club “Vibrant” Understand importance of Branding Using social media to effectively promote your club Build the elements of Rotary’s Brand District plans and goals for public image Resources

What is a “Vibrant Club”?

What is Brand? “Brand is a guide or a lens for the way you think, the way you act, and the way you communicate, brought to life, at every point of interaction with your audiences, both internal and external”. Hayley Berlent, siegel + gale strategist

Why? Our Belief… Who we are, What we do Join Leaders, Exchange Ideas, Take Action. Rotary brings together leaders from all continents, cultures, and occupations to exchange ideas and take action for communities around the world. “Essence” (547 E-en)

How does your club use social media? o s o t s t e ess r c e ucc s e as h T di e m l a i c Wh a gre t m ake a t pag Fac s a e? ? ebo ? ok

What? Rotary’s Brand – Our Voice When we talk about the Rotary brand, we’re talking about the basic qualities and goals that unite all Rotary clubs and districts – what we offer to those who work with us, join a club, or participate in our programs and projects.

***People of Action Video at: https: //www. youtube. com/watch? v=Xi. Eqo. Pnr 02 k

Resources (547 A-en)

Next Steps Know the resources available Support ongoing brand adoption Engage as a Rotary Brand ambassador

Thank You!