Public Health Think Tank NYU Abu Dhabi Nov

Public Health Think Tank NYU Abu Dhabi, Nov 3 - 4, 2017 Anousha Khan, Azza Alshehhi, Jigar Govind Tamara Maarouf, Max B. Eckert

Dental Health in the UAE: Present Core Problem: People do not take regular preventive measures toward caring for their oral health. Problem Indicators: ● High dmfs, dmft, DMFS, DMFT ● Low Care Index (CI) ● High prevalence of Early Childhood Caries (ECC)

Dental Health in the UAE: Present

Health Belief Model

Dental Health in the UAE: Future BASMA Incentivize personal responsibility & preventive health behavior Customer rewards system Keep track of appointments and check ups Data-collection

The BASMAcard Collect points upon every visit Rewards coupons The German model

Execution Target Population: Emirati children & adults ● Population of interest under centralized insurance plan covering preventive care ● Reported poor oral health measures

Stakeholders: Sponsors ● Insurance companies : ○ ○ Daman(Thiqa) ADNIC ● Commercial Sponsors: ○ ○ ○ Fly dubai Yas water park Ferrari world ● Research Centers: ○ ○ Seemar Research Center Federal Competitiveness and Statistics Authority

Stakeholders: Partners ● Al-Jalila Foundation ● National Foundation of Abu Dhabi ● Hamdan Foundation

Stakeholders: Clinics ● ● Government Clinics Liberty Clinic American dental clinic Cleveland

The Tooth Fairy Program ● Customised for children ● Reintroducing the tooth fairy theme ○ Valuability of deciduous teeth ○ Reduce phobias

Potential Barriers, Challenges & Weaknesses ● Loyalty programs have an attentional lifecycle ● Challenges in attracting sponsors and insurance company ● Government Partnership and Telemedicine and e-services

Measuring success Quantitative Health Metrics: ● dmft, DMFT ● dmfs, DMFS Quantitative Behavioral Metrics: ● Care Index ● Frequency of Visits to Dentist Qualitative Metrics: ● Account creation questions ● Focus group study

Program Evaluation: Longitudinal/Panel Study T 0: Baseline survey: Demographics, attitudes toward oral hygiene, self reported habits T 1: First Survey January 2018 - January 2019 T 1: Focus Groups

Project Timeline The project timeline will be a minimum of five years. Annual evaluations of the data obtained will ensure that the project progresses efficiently. Tentative initiation: January 2018

Marketing Social media influencer promote the use of the BASMAcard High reputational clinics promote the use of the BASMAcard Governmental platforms to help in promoting

References Abu Dhabi Department of Health. 7 Priorities for Healthcare Sector Improvement. Retrieved November 04, 2017, from https: //www. haad. ae/haad/tabid/1506/Default. aspx. Al‐Bluwi, G. S. (2014). Epidemiology of dental caries in children in the United Arab Emirates. International dental journal, 64(4), 219 -2 Becker, M. H. (1974). The health belief model and personal health behavior. Health education monographs, 2, 324 -473. Kowash, M. B. , Alkhabuli, J. O. , Dafaalla, S. A. , Shah, A. , & Khamis, A. H. (2017). Early childhood caries and associated risk factors among preschool children in Ras Al-Khaimah, United Arab Emirates. European Archives of Paediatric Dentistry, 18(2), 97 -103. Schmidt, H. (2008). Bonuses as incentives and rewards for health responsibility: a good thing? . Journal of Medicine and Philosophy, 33(3), 198 -220.

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