Public Health Essential Service 3 Inform Educate and

Public Health Essential Service #3 Inform, Educate and Empower People about Health Issues

A little history… n Three core functions (1988 IOM Report) – – – n Assessment Policy Development Assurance Core Functions Steering Committee (1994) – Public Health in America statement

Essential Public Health Services n n Developed by the Core Public Health Functions Steering Committee (1994) Included reps from national organizations and federal agencies Charge: To provide a description and definition of public health Developed the “Public Health in America” statement

Vision: Healthy People in Healthy Communities Mission: Promote Physical and Mental Health and Prevent Disease, Injury, and Disability

Public Health n n n Prevents epidemics and the spread of disease Protects against environmental hazards Prevents injuries Promotes and encourages healthy behaviors Responds to disasters and assists communities in recovery Assures the quality and accessibility of health services

Essential Services of Public Health • Monitor health status • Diagnose and investigate • Inform, educate, and empower • Mobilize community partnerships • Develop policies and plans • Enforce laws and regulations • Link people to needed services / assure care • Assure a competent workforce • Evaluate health services • Research

The Essential Services as a Framework n Used as a foundation for the National Public Health Performance Standards Program (NPHPSP) instruments n Provides a foundation for any public health activity n Describes public health at both the state and local levels n NPHPSP Instruments include sections addressing each ES

NPHPSP Assessment Instruments n State public health system n Local governance Partners CDC n APHA n ASTHO n NACCHO n NALBOH n NNPHI n PHF n

What is an Essential Service? – Describes the public health activities that should be undertaken in all communities. – The Essential Services provide a working definition of public health and a guiding framework for the responsibilities of local and state health public health systems. – Essential Services started in in 1994

Why do we want to know the Essential Services? – Want to improve quality & performance because we: – Achieve better outcomes – improved health, less preventable deaths and disease. – Are more efficient with time and money – Want to receive national accreditation

We want to know the Essential Services because n Essential services provide a performance standard n Develop a science-base for public health practice improvement.

The Essential Services n Help us explain public health and the interconnectedness of activities,

The EPHS “in English” Keep people informed about health issues and healthy choices. (Or “How well do we keep all people and segments of our State informed about health issues? ”)

Inform, Educate, and Empower People About Health Issues n Initiatives using health education and communication sciences to: n Build knowledge and shape attitudes n Inform decision-making choice n Develop skills and behaviors for healthy living n Health education and health promotion partnerships within the community to support healthy living n Media advocacy and social marketing

What is included in Essential Service # 3 ? n Provide health information, n Provide health education, and n Promote healthy activities Why? To reduce health risk and promote better health

Essential Service # 3 includes our n Health communication plans and activities such as – media advocacy and – social marketing. n n The aim of 'social marketing' is 'social good', while in 'commercial marketing' the aim is 'financial'. Social marketing deals with goals such as reducing cigarette smoking or encouraging good nutrition

By doing Essential Service # 3 n We make accessible - health information and educational resources.

Doing Essential Service # 3 n We promote program partnerships with schools, faith communities, work sites, personal care providers, and others to implement and reinforce health promotion programs and messages.

Examples of how ISDH does Essential Service # 3 Influence n Indianapolis Woman n Minority Health Fair n State Fair n Youth Corps n PH & Medicine Day Summit n

What does your program do to carry out Essential Service # 3? Discussion Your Time to Inform, Educate